marketing check-upEveryone knows how it can be: your body feels smooth and there aren’t necessarily any major pains that raise a red flag, but sometimes when you step off the curb you feel a twinge in your ankle, or you wake up with a headache. It’s nothing to call an ambulance over, but it’s troubling nonetheless. The same thing happens with your marketing. There are little pains that you notice, but you don’t necessarily want to strip it down for major surgery. Sometimes, though, ignoring little pains can mean big trouble down the road. Here are five symptoms that mean your marketing needs a check-up.

You Don’t Really Know How Sales Calls Are Handled

After the marketing team spends its time, energy, and budget generating leads, you hope that once those leads get passed to sales, they’re being handled perfectly and converted into opportunities and revenue. But we all know this isn’t always the case. The trouble is when you’re not really sure how the sales team is handling the leads. Marketing and sales alignment is an issue that can be solved in many ways, but you can start by implementing tools that will help sales handle leads better, enabling them to listen and learn in order to improve their closing.

Your Analytics Don’t Show the Source of Calls

You’re tracking spending for everything else, so it may be easy to overlook phone calls in light of everything else. But if your analytics are missing the source of phone calls, then that’s a sure sign that you need the Marketing Doctor. If you don’t know whether it was paid search, a banner ad, social media, or a trade show that drove the phone lead, then you don’t have an accurate understanding of which of your marketing efforts are actually effective.

You Have a Feeling You’re Not Getting Your Credit

When it comes time to ask for more budget for your department, you have to be able to demonstrate the impact your efforts are having on the company’s goals. Are you struggling to prove your influence? If you’re not able to track the source of inbound leads, including calls, and how those leads translate to revenue, it’s easy for sales to mark their source as any old thing, and erase the hand you had in generating those leads and accounts.

Your Company Doesn’t Have a Way of Responding to Web Leads Efficiently

You may not have a problem generating web leads, but if those leads are going cold before anyone ever reaches out to them, then it’s not only a sales problem but a marketing problem. Something as easy as a click-to-call in your marketing efforts or a phone number on your website could direct hot leads straight to the rep as opposed to languishing in a web form graveyard. There’s also the option of using lead response tools, which trigger phone calls to connect you with web leads instantly. Not a bad idea if you’re worried about leads going cold—which you should be.

You Don’t Put Phone Numbers on Your Ads or Website

We mentioned this above, and we’ll expand here. This is a sure-fire symptom that your marketing might need a dose of medicine. Your job is to make it as easy as possible for leads to reach you if they are ready to move forward with the sales process, and when you neglect to put a phone number on your website or marketing initiatives—even marketing emails—you are making it that much harder for prospects who want to call to become customers. You should be encouraging them to reach you no matter what the means.