We like to think of it this way: Inbound marketing campaigns in Denver are designed to help your best prospects find your company without them having to be dragged kicking and screaming to your door.
Let’s face it—this is what outbound (or interruptive) marketing methods have been doing for decades. TV ads, cold calls, print media and paid advertising pushed messages onto the public whether they wanted them or not.
It’s no wonder that, in this brave new digital marketing age, an increasingly savvy consumer is wary of these methods.
Inbound Marketing Solves These Issues
Enter inbound marketing. At last, the buyer is in charge of collecting the information he or she needs to make informed purchasing decisions, and without having to dispose of a single piece of junk mail in the process.
Businesses need to get in on this, and now! But how?
Check out these 5 steps to a successful inbound marketing campaign:
1. Really identify your customers.
You can’t create or refine your marketing message until you know who you should really be selling to. In other words, who is the most interested in your products and services and why?
One of the best ways to start understanding who your best prospects are is by using web analytics (Google offers a great free tool for this). Web analytics will tell you who has been visiting your site and who has been purchasing from you. Once you know who your target customer is, you can begin to understand where they spend their time online and how you can create content that “speaks” to them.
2. Create content just for them.
Everything from your own blogs, articles from experts, content-rich website pages, social media, white papers and eBooks focused on topics of interest to your target audience will draw their attention and position you as a true expert.
As you create more and more exceptional content, you will receive links back to your site from your fans and they will encourage other readers to share your message with their groups. All this helps you gain additional exposure that increases your website’s page ranking. Your site will come up more often in searches and you’ll see an even bigger increase in site visits.
3. Determine your Calls-to-Action.
What do you want your website visitors to do once they are on your site? You can use what motivated them to visit your site as a way to ask them to take a desired action of yours. Download a white paper you wrote? Sign up for your newsletter? Your landing pages, social media content, etc. offer you opportunities to include a number of these calls-to-action that will drive both leads and sales to your company.
4. Share your message.
Social networking offers many great ways to help you spread your brand message. And, it’s also a great way to engage with your target buyers by “hanging out” where they do. Find the social networks that your customers are most active in and become an active member of their communities. ‘Like” their company page on Facebook, “follow” them on Twitter; connect with them on LinkedIn and Google+. Share great content regularly with your current and future clients, answer their questions and help them find solutions to their biggest problems.
5. Analyze the results.
Inbound marketing offers agility for companies that want to react quickly to their customers’ needs. Constantly analyze your efforts. Adjust as necessary. Make sure you are checking your social media feeds and your web analytics to see what’s working and what’s not. Engage in “A/B” testing for your site, or have a Denver inbound marketing service like DBC Digital help you stay on top of your campaign’s performance.
A really effective inbound marketing campaign can help you substantially grow your business!
Just make sure you’re prepared for an increase in leads and sales, and the kind of traffic you just can’t get with cold calls–no matter how good your phone skills are.
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