Marketing in 2015 encapsulates a number of different disciplines in an effort to increase traffic to webpages. Digital marketing in particular is a field that utilizes a lot of tactics to draw users in and to increase presence of the brand or company being marketed. There are some really bad marketing strategies that are better off avoiding in 2015, because they tend to cause far more harm than good. If you’re doing in-depth marketing in 2015 here are a handful of strategies that you should steer clear of.

SEO Strategies That Put Too Much Emphasis on Keywords

Google’s algorithm has grown up from the days when keyword density was the only metric that you needed to pay any sort of attention to. Now, Google is looking at creating a user-centric Internet experience and if you’re relying on keyword density in 2015, then I’ve got bad news for you. Due to Google’s push for a more user friendly Internet, sites that hold on to the old ways of keyword density above all other metrics will suffer bad ranking, because they aren’t getting with the times.

Developing Strategy-less Content

Time and time again content sites have warned users that doing this is a bad idea. Yet there are so many sites online that pursue content production without any real idea of how it can help their business in the long run. A content strategy allows you to shore up your content so that it has an end result; an aim that it’s working towards. If you don’t have a content strategy, you’re shooting at a target that just isn’t there. Don’t create content just for creation’s sake.

In the past developing a backlink strategy allowed you to utilize your networking to link to sites that were important to the niche you were creating content for. However, as the Internet evolved, some links were considered better authorities than others. These authority links were seen as more desirable and since they were experts in their own fields it was easy to see why sites linking to them would be more trustworthy. In this day and age, building backlinks with low-quality links is bad for business.

Not Having a Viable Mobile Strategy

There are hundreds of millions of users annually that utilize a mobile browser in order to access the Internet. In keeping with their user-centric ideal of Internet development, Google recently started to include mobile-readiness as a criteria for being shown in the search results for mobile browsers. Having a mobile strategy allows you to capitalize on this massive market share and compete in the global marketplace far more effectively than if you didn’t have one.

Quantity, Not Quality

Another major pitfall that content marketers especially tend to fall victim to is the falsehood that more is better. It is expected that content marketers update their sites at least once a day, but more may become necessary as a campaign reaches its peak. Cranking out twenty pieces of poor-quality content is far less impactful than generating a single piece of good content. More is definitely not better when it comes to marketing strategies.

Out With the Old, In With the New

These strategies would have been useful in the Internet of yesteryear; however, since times have changed, we as content marketers must change to meet its challenges. Things that would have been innovative five years ago are now considered downright bad form. In order to keep ourselves relevant in 2015, we need to take notice of these marketing strategies and avoid them at all costs.