When you outsource each of your operations to different service providers located globally, you will inevitably face one of the biggest problems in business: communication. This happens when you hire individual outsourcing companies to do specific jobs, and because your various departments are located across the globe, language barriers will definitely stall your company’s progress. Here’s what language barriers will do to your company:
- Language barriers prevent new processes from being implemented throughout the enterprise.
For businesses whose teams are scattered across the globe, effectively implementing new processes can take twice the length of time to complete. This means that even methods and processes meant to reduce time spent on a task will also be delayed. For example, the marketing team decides to use a software accessible from the cloud so that any member of the team can access the information anywhere in the world. However, if the instructions are only in english, company employes who are non-native English speakers will have a hard time using the new system. They will have to be taught how the new system works and what the various buttons do, and this will definitely slow down their output.
- Language barriers limit necessary feedback from various departments.
Feedback and criticisms are an important factor for the continuous improvements of not only your business processes, but also your employees. When feedback is limited by language barriers, you can be stuck with a process that could have been easily improved and employees will end up committing the same mistake over and over again. Because criticism can be either negative or positive, an unclear comment can be mistaken as a negative criticism and start breeding animosity between the employee and the manger.
- Language barriers affect the goals and objectives which teams aim for.
All your employees must be aligned under the same goals, otherwise each department would simply find their own goals to aim for. Goals can be difficult to achieve when it is not properly understood. Even teams who speak the same language often misunderstand team goals. For example: your sales and marketing people may have no clear definition of what constitutes qualified b2b sales leads, and each department may have a different understanding of the terms “qualified leads”, “sales prospects”, “lead nurturing”, and “marketing”. If teams who speak the same language can easily get this wrong, what more when you’re dealing with a project with international team members?
- Language barriers aggravate existing problems in business operation.
Small problems such as what subjects to be used on internal emails, how to discuss presentations, how business lead databases should be forwarded, when database information should be updated, and the like can be become operational headaches if affected team members don’t understand the proper procedures due to varying languages.
- Language barriers hinder team/project leader effectiveness.
Aside from aligned goals, an effective leader helps teams reach goals more effectively. But if the team leader is having a hard time communicating with all his team members, instead of working towards completing the company goal, the team leader will be struck trying to get his members to cooperate with each other.
To completely avoid this problem, outsource your operations to a single reliable business process outsourcing company. A good BPO company is already well established, with years of experience, and satisfied clients who vouch for the company. Outsourcing is an advantageous solution for your operational problems. Don’t make it difficult when it shouldn’t be.
Nice article, language should always be taken consideration before outsourcing to different BPO firms yet there’s always a positive side in engaging to such and it can create a wider variety of customer service.
That is true Jean. Thanks for the comment.
When you outsource, having a lot of partners is never a great idea. That is why the BPO industry in the Philippines is growing! The amount of talent, skills and potential in the pool of employees here in the Philippines is second to none. Interesting article and good share!