You know you need to market your products, services, and brand in order to grow your business and achieve the success you’re chasing, but how do you know where to invest precious marketing dollars? What portion of your marketing budget should be allocated to, say, direct-mail marketing and what should be reserved for social media marketing? You need a system to measure marketing response in order to learn from your campaigns and market more efficiently as your business grows. The following lists five easy ways to measure marketing response.

1. Coupon codes

Coupons have long been a powerful way to measure response, whether they’re physical clip ‘n save coupons or coupon codes applied digitally. If you’re launching a discount promotional campaign, make sure it’s only redeemable with a coupon code so you can accurately measure response. This is a great way to measure response for direct-mail marketing.

Most shopping cart and point of sale software automatically tracks coupon usage; if yours doesn’t, it’s probably time to upgrade. Shopify is one service that offers both online and offline solutions.

2. QR codes

Love them or hate them, QR codes are effective for some types of businesses. If yours is one of them, use a QR code service that automatically tracks reads to help measure response. Even better: combine a QR code with a custom URL so you can then track on-page analytics once people visit your site or app. Free QR Code Tracker is one of many viable solutions.

3. Landing page analytics

If you employ landing pages as part of your homepage or for paid search advertising, make sure you study your analytics to help you determine whether your landing pages are effective. Landing pages should also undergo routine A/B testing so you can continually make them more efficient and drive conversions. Google Analytics can help you measure landing page response, and services such as Unbounce and Lead Pages have built-in analytics with specific measures for landing pages.

4. Email subscription and contact form submissions

Many marketing campaigns are focused on lead generation and culminate in getting users to subscribe to email newsletters or submitting contact forms. Forms are great ways to measure response, especially if you employ analytics to track where your subscribers came from. Custom URLs can be used to measure response from print marketing, while automated solutions can track digital submissions. Services such as Vertical Response make it easy to measure form response.

5. Facebook pixel

If you engage in Facebook marketing of any kind, you should install the Facebook pixel on your website. A Facebook pixel offers several benefits, including audience demographic collection and retargeting capabilities; but it also makes it very easy to see not only what Facebook posts and ads were clicked, but what users did on your site after they clicked them.

What are your favorite ways to measure marketing response? Let us know in the comments!