The holiday season can be a busy time for business owners. On one end, you may be trying to work ahead so you can take time off for the holidays. On the other end, you may be wanting to take advantage of this time by promoting some holiday sales.

Black Friday is a huge shopping day so if you have a business, it would be wise to market a promotion. This can be a great way to clear out some inventory, test out a new product, or boost your revenue for the year.

Here are 5 Black Friday marketing ideas you can use to sell products and services while growing your business.

Course Discount

If you have a course or training that you offer, one easy thing you can do is put it on sale for Black Friday. You’ve already done the work by creating the program. It won’t take that much time to draft up your promo content to send to your audience so you can boost course sales over the holidays.

Freebie with Affiliate Sale

Affiliate marketing allows you to sell other people’s products and services to your audience and earn a commission from it. Instead of creating a whole new Black Friday promotion from scratch, you can promote other people’s offers and still make a profit.

One way to boost your affiliate sales is to offer a freebie to whoever buys the product or service you’re promoting. People love freebies, and yours could be a small product you have, a discounted service, or anything else.

A Deal Every Hour

This is one of the best Black Friday marketing ideas to consider ff you have multiple things to sell. Offer a special surprise deal each hour during the day. You can send out promos to your email list and offer a new flash sale at 10 am, 12 pm, 2 pm, and 4 pm for example. Get creative with this marketing promotion and take some time in advance to build up anticipation for it.

Soft Launch a New Product

Another one of the best Black Friday marketing ideas is to soft launch a brand new product. People like checking out new offers. If you were planning on launching a new product anyway, you might as well take advantage of Black Friday and offer an introductory deal.

This will be a great way to test your product idea and hopefully get some initial sales and reviews.

Extend the Sale

Remember you don’t just have to offer a promotion on Black Friday. You can extend the deal through the weekend and include Cyber Monday.

Extending the deal will allow you to have enough time to market the product or service, offer more information, share testimonials, and more.


Don’t miss out on the opportunity to grow your business and sell with these Black Friday marketing ideas. You don’t have to work around the clock during the holidays either since you can schedule out promos in advance and automate some aspects of your business.

Start planning your holiday promotions now and if you don’t have any ideas, seek out affiliate offers that will serve your audience and align with your brand.