Branding your company is important. You need to make sure to keep your logo and colours unified, and to put them in front of as many eyes as possible.

Here are a few ways to do just that:

1. Email signature

Your email is one of the first things that a client sees, so it is one of the best places to start with your company’s branding. We already spoke about buying your own domain, now it’s time to set up your signature.

You can design your own with a bit of work through Gmail (click the cogwheel, go to ‘Settings’ and scroll down to ‘Signature’, or use tools like WiseStamp.

Traxmo email signature

Bonus points are given to those who add their company social profile buttons as well – because why not have people connect with you on LinkedIn, Google+ and Facebook?

2. Client proposals

When you send a client your proposal, you have to take into account that he didn’t talk just to you. He contacted five different freelancers, and he’s going to get a fair amount of email sent to his Inbox.

You have to make sure that when he opens your proposal, that he remembers who you are. Now, luckily, you also sent him an email with your logo (right??), but when he saves the proposal, and reviews all of them later on, without your logo, he probably won’t remember which one was you. Put your logo in the proposal, and add your company colours for an extra touch.

3. Invoices

Clients that you work with probably have more than service provider. Again, to avoid confusion, and makes things as easy as possible to the person who is paying your salary, add your logo.

Traxmo - Branded invoice makes things easy

Other than branding your company, this also makes sure that your client remembers who you are and what you are doing for them (oh, Traxmo! That’s right, they make my life easy with their time tracking tool), as opposed to ‘What’s this? $49? For what? I’ll just cancel this right away’.

4. Social profiles

All your social profiles have to be branded. Again, this is so much easier when someone wants to reach out to you, and they want to make sure you are the right person to talk to, and the right company they are looking for.

Whether it’s your Facebook profile pic and cover image, your Google+ profile strip or your Twitter avatar – don’t play around with them. Use your company colours, use your company’s logo, and make sure that everyone knows exactly who you are.