It’s one thing to understand who makes up your target audience, and another to understand how to effectively communicate with them.

That’s why taking a strategic approach to media and marketing communications is critical to engage with your customers and ultimately influence their buying decisions.

As the economy continues to recover from the COVID-19 pandemic, analysts at the International Monetary Fund (IMF) expect the US Gross Domestic Product (GDP) to rise above levels expected prior to the pandemic in 2022.

With this in mind, small and midsize companies should see an uptick in competition in the months ahead.

Companies that want to stand out will have to extend their reach and deliver a consistent message across a variety of channels to secure their portion of the market share.

Here at Newswire, one of our strong suits is our ability to engage with our clients’ target audiences and media publications. We’ve compiled a quick list of some of our top strategies to help you meet and exceed your outreach goals, too.

Thought leadership

Share valuable information through opinion pieces, podcasts, or other mediums to establish authority in your industry. The more content you can create around your expertise, the more your customers and media will trust your company.


Social Media Week reports that viewers claim to retain 95% of a message when obtained via video. As consumer attention continues to gravitate towards this style of content, social media stories, sound bites, and short-form videos are becoming increasingly important to capture attention and drive engagement.


Companies are able to extract more value out of their campaigns by focusing on their target audience. Data analysis plays a major role in helping brands understand their customers on a deeper level. Laser-focused targeting leads to more effective and efficient campaigns which ultimately improves return on investment (ROI).

Press Releases

Through a combination of our robust SaaS platform and the expertise of our team, we’ve been able to capitalize on these strategies and more with consistent press release distribution. Newsworthy press releases give companies the ability to amplify their stories, expand their reach, increase brand awareness, and improve SEO.