As a business owner, your ultimate goal is to broaden your reach, increase traffic to your website, engage your visitors, and ultimately convert them to customers or donors. But, unless you’re a seasoned marketer, you might not know exactly how to do that. Why waste your precious time and dollars trying to figure out something you don’t fully understand when you can just let the experts do it for you?
Leave It to the Experts
A successful marketing company knows how to write engaging content that will attract visitors to your site and organically grow traffic. They will also help your company create an email marketing strategy that will nurture those leads and convert them to customers through lead segmentation, A/B testing, and search engine optimization (SEO).
If that all sounds a little bit like Greek to you, you’re definitely not alone. Let’s look at four main reasons why you should consider hiring a marketing agency to do your heavy lifting.
1. You can rest easy, knowing your marketing is being handled by experts.
If you’ve established your company’s goals but don’t know quite how to reach them, hiring a marketing agency will give you the peace of mind you’re looking for. They will design a concrete marketing plan to help take your business to the next level through the development of buyer personas, a thorough understanding of your competition, and the creation of an email and social strategy plan. A strategic marketing campaign takes time to develop, execute, and maintain, and a skilled marketing team knows how to handle all the tiny details—so you don’t have to.
2. You can focus on what you do best: running your business.
Hiring a marketing agency enables you to stay focused on growing your business, improving operational flow, and creating a better product or service. You don’t have time to monitor social posts, write a blog, or devise a clever email strategy. Let the marketing experts craft compelling content on social platforms, emails, and blogs that will resonate with your target audience and motivate them to engage with your brand. Your time should be spent where you will be most effective: developing relationships with your employees and establishing strategic partnerships that will propel your business forward.
3. You can benefit from a marketing agency’s specialization, tools, and technologies.
An effective marketing agency knows the latest tools to grow your company and help you reach your marketing goals. Plus, their insight will give you the benefit of an unbiased, outside perspective that can look at your company with fresh eyes. They can help you create and solidify your brand messaging, build better digital marketing strategies, and plan for future growth. You will reap the rewards of their expertise as they do the following:
- Provide rich content for blogs, ebooks, emails, and social posts.
- Design calls-to-action and landing page templates.
- Identify your target audience and develop segmented lists for specific email sends.
- Create, publish, and monitor your social media schedule.
4. You can get measurable results.
You won’t have to sit back and wonder if your new marketing strategy is actually working because your digital marketing team can continually test and optimize. They can track click-through and open rates and discern which content is most engaging to your customers. They can test, track, and analyze any results to find out which strategies are working and which ones aren’t, and then using those analytics, they can adjust, optimize, and improve your marketing campaign.
Spend Money to Make Money
Sure, hiring a skilled marketing agency is an investment, but consider the variety of services they can provide: project management, strategic direction, design, copywriting, editing, analytics, and technology support. I’m sure you have talented employees working within your company, but you’re probably lacking multiple specialists in the area of inbound marketing. Clearly, hiring a marketing agency is an investment that will pay off huge dividends in the long run.