As we enter the New Year, it’s important that you analyse what lead generation strategies worked in the past and how they can be optimised and improved to generate more leads for your business this year.

When talking about lead generation, there’s a difference between leads and qualified leads. With qualified leads, these are generated by targeting a specific audience, an audience that you know is in need of your solution or asset. This usually results in a higher chance of converting targeted leads into actual customers.

One of my favourite quotes is “The only place SUCCESS comes before WORK is in the dictionary.” by Mary Smith. This rings true when talking about lead generation for businesses. There’s lots of work involved to achieve a successful lead generation strategy that converts at such little costs.

Let’s face it, targeted lead generation all depends on your approach.

To help you, I’ve outlined four lead generation strategies that are bound to generate you more subscribers and customers.

4 Lead Generation Strategies to Implement Today

#1 Content Upgrades

Offering your audience a little extra something after reading a blog post is a great way to win them over. One of the most successful content upgrades is providing your users the ability to download a resource related to that specific article. For example, a checklist for social media marketing if the article is about social media marketing failures.

Adding content upgrades throughout the articles is a fantastic lead generation strategy that has worked for many businesses. If this isn’t something you’re doing, you could be missing out on potential prospects that may be interested in what you have to offer.

#2 Offer Free Trials

Depending on your business, offering free trials to your service helps move the prospect halfway through to becoming a customer. Allowing them to try out what you have to offer and find the value increases their trust in your business and will likely become a happy customer if they continue finding the service useful. For a successful trial marketing strategy, you’ll want to follow these five tips to convert your trial marketing users into paying customers.

#3 Exit-Intent Popups

Exit-intent popups are a very creative lead generation tactic and they work extremely well. I’ve deployed this strategy on many sites and the results have been a success. An exit-intent popup gets activated once visitors attempt to leave your website. The popup usually consists of some sort of lead generation offer to capture their details before leaving. They are a fantastic strategy and if you go that little further to personalise your exit-intent popups, you’ll likely see even more of a success.

#4 Quizzes

Quizzes are one of the most used lead generation strategies as the success rate tends to be very high. They are very captivating and sometimes tend to encourage sharing, increasing the chances of lead generation.

The best way to generate leads from a quiz is by allowing users to begin the quiz without needing to enter any contact information until the very end where they’d see the answer. A simple request for their email address in return of sending them and revealing the answer usually works well.