The holidays are just around the corner. Is your business prepared? A seasonal marketing campaign can increase sales, help you gain new customers, and keep your current customers interested in what you have to offer year-round. Ready to learn more?
Check out these tips to ensure your business reaps the benefits of seasonal marketing this holiday season:
1. Images are a crucial aspect of any website or blog no matter what time of year. However, seasonal images increase your content’s relevance and add a little holiday flair. Remember, images are a great way to draw your audience in and make them want to read more about your seasonal specials and/or events. Not sure what images to use? Think ghosts, turkeys, presents, winter scenes, fall leaves, pumpkin pies, a company photo of your staff zombiefied for Halloween, etc. This is the time to have fun and show your company’s creative side.
2. Updating your website’s content on a regular basis is always advised, but even if you just do it seasonally, it’s still a great place to start. Seasonal content (paired with seasonal images) is simply more fun to read. And the more fun your target audience has while learning about what you have to offer, the more likely they are to purchase. Highlight seasonal specials and events on your home page and link to pages in your site for additional information. Whether it’s a ‘Spook-tacular Sale’ or giving ‘thanks’ during Thanksgiving for your customers with free shipping, there are plenty of ways you can use seasonal marketing to your advantage. You can apply these same tips to your blog’s content as well.
3. Assuming you’ve already established your company’s social media presence on Twitter and Facebook at least, you will want to modify your ‘tweets’ and posts according to upcoming holidays and seasons. Promote your seasonal sales, specials, and upcoming events to ensure your company’s sales are boosted during the biggest shopping season of the year. Don’t forget to cross-promote by sending out ‘tweets’ and posts whenever you update your site’s content or post a new blog. This will drive more traffic to your website and blog and help your seasonal marketing campaign come full-circle.
If you’re going to take advantage of seasonal marketing, it’s important to remember that it’s a commitment. If you leave outdated Halloween sales and images up throughout Christmas and the New Year, it could create distrust in your customers. Be sure to update your images and content after each holiday passes to ensure seasonal marketing will help, not hinder, your conversion rates.