Phillipa Kiripatea

Have you created what you think is the most amazing marketing plan – but it just doesn’t seem to be doing what it’s supposed to?

You want to free up your time, instead you’re stuck on what to write on Facebook today, or what to blog about. So you spend time procrastinating, looking for ideas.

You want to attract premium clients, clients that don’t question every move you make – instead you find yourself dealing with tyre-kickers, low paying clients that want you to deliver the world.

You want to contribute as a guest blogger for ultra popular blogs that will no doubt send herds of traffic to your website, if you could just get the pitch right.

Your marketing plan isn’t working out. It’s not allowing to do the things you want to do, or have the things you want to have.

And these are the reasons why:

1. You’re not BEING the person you need to be

And who is that person?
Go look in the mirror. I’ll wait.

Yes. In order for your marketing plan to actually work (whether you created it yourself or you paid someone to do it for you), you need to be yourself.

Be, Do, Have Model

You may be a straight up, no bullshit, hard ass that tells it like it is.
You may be sweet and kind, bubbly and nice who would never step out of line.

No matter who are, being that person in your marketing will help you.
It will help your ideal clients connect with you and want to work with you, and it will repel the people you don’t want to work with.

If you’re pretending to be someone you’re not in your marketing, you will feel it. It will be harder to write blog posts because you’re trying to think of what so-and-so will say instead of what you actually say. It will be hard to connect with people on Facebook and Twitter because your messages will be all mixed up and inconsistent.

“Uh, I thought Lawanda was really nice and sweet, now she’s dissing people?”

Handling any situation will be like breathing, the right words and actions will just flow because all you need to do is think “What would [Your name here] do?”

So remember, before you can do or have what you want, you need to be who you are.

2. You’re not talking to the right people

If you’ve got the first point on being yourself sorted, this next one will be a lot easier.

For you marketing plan to work, you need to be talking to the right people.

And by the right people, I mean your ideal client. Singular.

Figure out who your ideal client is: What she likes, what she hates, what she is passionate about, what her desires are, what she stands for and against…

Get to know everything about her.


Because you need to know how to speak to her. What words and tone your should be using.
What experiences you should share and how to get her over the line from a maybe, to a “Gimme, gimme, gimme!”


Once you’ve got a good list about your ideal client, that is stuff you use when writing blog posts, social media posts, emails and in your sales calls.

Your ideal client really loves mythical creatures?

Use images of unicorns in your marketing!
Tie lepricorns into your blog posts.
Take glitter to your workshops and sprinkle your attendees as they walk in.

OK, they may be a bit out there, but I hope you catch my drift.

Use that stuff you have learnt about your ideal client to woo her.

3. You’re sweating the small stuff

The funny thing about life, is that it keeps moving.

It’s not going to stop and wait for you to get your act together.

I’ve experienced it myself and seen it in clients.

Stressing about the launch of a new program, trying to tick all the boxes before putting it out on the shelf for everyone to see.

Trying to get the website perfectly perfect before hitting that publish button.

Worried about what to write in a blog post, so not writing anything at all.

Awake in bed until the wee hours of the morning anxious about a client deadline missed.

“Worrying is like a rocking chair, it gives you something to do, but it gets you nowhere. ~Glenn Turner”

Sweating the small stuff (and it’s all small stuff) is pointless.

Not sure if you knew this already, but nobody is perfect.
Just make do with what you have right now, get it out into in the world and refine as you go along.

If you want to wait until it’s perfect, you may as well give up, because it’s never going to be that way. There is always something to tweak and improve upon.

Let the small stuff go, and keep moving on with life.

Now it’s your turn. In the comments below, tell me, who are you going to be and what are you going to let go of to make your marketing plan work?