Most marketers use various marketing tactics to attract new leads for their business. But in doing so, they tend to forget their existing customers.

Sure, you need to attract new leads continuously if you want your business to grow. But it’s equally important to retain your existing customers for growth as well as for more profit. But these are not the only reasons why you need to focus on customer retention. There are several other reasons for that too.

The main reason for this is that it’s easy to retain your existing customers. Since they have already engaged with your business before, they already know what your business is about and how it can benefit them. So there’s no need to convince them to buy from you.

Besides, retaining them is way cheaper than finding new leads. All you have to do is re-engage them with something interesting, and you’re all done. But what exactly is it that will attract them to re-engage on your site?

Let’s check out 3 most powerful ways to retain your customers for more sales.

1. Create FOMO

Creating FOMO on your website is one of the most efficient ways of retaining your customers and converting them to sales. FOMO (Fear of Missing Out) is a psychological phenomenon triggered by the thought of missing out on something that others are enjoying. So when people see someone doing something interesting, they want to grab the opportunity before it runs out.

You can use this concept on your website to retain your existing customers and boost your sales. A good way of using FOMO is by running a limited period sale. Just add a countdown timer to show your users that the sale is running out. This will increase the excitement, and people will want to make the purchase while the product is still on sale.

Another way of creating FOMO is by displaying the limited availability of your stock. When people see that your stock is running out, the urgency to make the purchase increases. It’s a great way of boosting your sales.

Sometimes displaying the real-time notification of your sales can also help you create FOMO. When people see others doing something, they try to imitate those actions considering it as a reflection of correct behavior. So when they see others purchasing a product, they will be encouraged to follow suit.

You can use tools like TrustPulse to display such real-time notifications on your website super easily.

2. Set Customer Expectations

Your customers will want to come back to your website only if you can give them a reason to do that. This will offer them something to look forward to whenever they land on your website.

One way of doing that is by offering excellent customer service. Imagine a situation where you buy a product but fail to use it because you don’t know how to use it. You reach out to the customer service team only to find your calls being ignored. Such situations can annoy your user to the extent that you may even lose your customer forever.

Make sure that such situations never occur with your customers. Have a well-trained support team to assist your customers with anything they need.

Another way of offering a good user experience is by offering stellar product quality. Make sure to always check for quality before selling your products or services. By delivering quality products consistently, you can encourage them to come back to your site for more of such quality products.

Some businesses even offer a money-back guarantee to their customers. This is a great way to encourage your users to come back to your site for more purchases. It offers them a sense of security because they know that they are buying from a safe platform, and they can have their money back if they aren’t satisfied with their purchase.

But make sure that you stick to your promise. If you’re offering a money-back guarantee, make sure that you do it on time if the need ever arises. This will build trust and encourage them to come back to your site more often.

3. Run Giveaways

If you want to retain your customers, you have to build a loyal customer base. One way of doing that is to run a giveaway. People love freebies. So when they see you running a giveaway, they instantly want to participate in the contest in the hope of winning the prize.

You can use your giveaway to expand your email list, promote your business for brand awareness, and do a lot more. When you have an email list, it’s easier to notify your users about an upcoming sale, limited period offer, etc. This will attract more people to your site and will retain them for longer too.

Promoting your business for brand awareness can help build trust and credibility. This, in turn, will help you attract more customers and retain them for more sales.

Just make sure that your giveaway aligns with your business objectives. For example, there’s no point in giving away cosmetics if you’re running a software business. This will confuse your audience, and it will be difficult to reach your business goals.

So these are some of the most effective ways for retaining your users to boost sales. Customer retention is extremely important if you want your business to be successful. Many marketers focus on attracting new leads rather than retaining their existing customers. But as mentioned before, doing the latter is much easier and cost-effective as compared to getting new leads. So use the opportunity to boost your sales and increase your profit.