25 Free or Inexpensive Tools for Marketers to Survive a Crisis

1. Awario — social media listening and analytics

Awario is a great option for social media marketing in times of a crisis. It offers real-time monitoring of conversations on social media and the web alongside a slew of valuable analytics. Run sentiment analysis for reputation management, connect with influencers and mass media and analyze your performance across locations and platforms.

for Starter

(when billed annually)

2. Mention — monitoring and social media management

Mention brings the best of social media monitoring and content curation together. It lets you listen in on the conversations relevant to your brand and manage your social media profiles in-app. Create and schedule content for weeks to come, making sure you maintain a steady social media presence even in times of a crisis.

for Solo

(when billed annually)

14-day free trial

3. Keyhole — social media analytics and optimization

Keyhole is a versatile tool for social listening and analytics. Its cheapest plan lets you run an in-depth analysis of up to 3 social profiles. You then get performance analytics and optimization recommendations to re-shape your online presence.

for Account Analytics

(when billed annually)

4. BuzzSumo — research and monitoring

BuzzSumo is a great solution for businesses willing to keep tabs on social media. The tool lets you tune into the buzz around your industry, company, or any keyword, conduct research, discover trends and influencers and even run backlink audit.

for Pro

(when billed annually)

5. Agorapulse — social media management

Agorapulse is a single-dashboard tool that combines content discovery and effortless publishing with proven results. The way it works is you get a content report with performance analytics per post. Then you can plan and publish content that resonates best with your audience.

for Medium

(when billed annually)

28-day free trial

6. Later — social media scheduling and analytics

Later is a combination of analytics and content curation features. The tool is especially good for managing Instagram presence, as it boasts a visual planner with the option to schedule Stories. Later also offers engagement assessment to help you optimize your content to the max.

for Plus

(when billed annually)

7. Buffer — content planning and coordination

Buffer is a content management tool that lets you combine all your social accounts under one dashboard and create a posting schedule for them. With Buffer’s publishing calendar, you get an instant overview of your drafted posts and easy navigation around tons of content.

for Pro

8. MavSocial — user-generated content and analytics

MavSocial is a publishing tool powered by social media analytics. It relies on social media monitoring data and offers content scheduling and publishing features to help you automate posting and grow engagement with content that works.

for Advanced

(when billed annually)

9. SmarterQueue — evergreen recycling and visual planning

SmarterQueue is a tool meant to make your publishing workflow smooth and efficient. Make the most out of evergreen posts, explore seasonal categories, and auto-import from RSS feeds — all to avoid running out of content ideas.

for Solo and Custom

(when billed annually)

14-day free trial

10. Hootsuite — automated publishing

Hootsuite is a neat content scheduling solution for all of your social profiles. Use the tool for uploading, editing, and scheduling posts all at once to make sure you keep content coming at all times. Hootsuite is great for working on-the-go and sourcing content while surfing the web.

for Professional

11. Freepik — stock images and icons

Freepik is a great sourcing solution for stock photos, vectors, PSDs, and icons. Its Stories feature lets you customize and animate Freepik illustrations to make sure you really stand out visually. You can also make use of the platform’s PowerPoint and Google Slides templates to create unforgettable presentations.

for Premium

(when billed annually)

14-day free trial

12. Stencil — design tools and stock photos

Stencil is a graphic design tool that has you covered on finding everything from royalty-free photos to quote images. Create images from templates, brand to the max with every logo you have, and explore different sizing options to check compatibility with social networks.

for Pro

(when billed annually)

13. Canva — professional designs with minimum effort

Canva is everyone’s favorite when it comes to creating professional-looking visuals to complement your messaging. It’s easy to use, offers an impressive template database, and sets no limits for your creative expression.

for Pro

(when billed annually)

30-day free trial

14. Invideo — editing options for every platform

Invideo is an online video editor that lets you make videos three ways: by using the tool’s templates, by transforming your articles to videos, or by going completely from scratch.

for Business

(when billed annually)

15. Typito — branded slideshows and videos

Typito is a drag-and-drop tool for videos. It offers video optimization for different platforms, gives you a selection of motion graphic templates, and provides branding tools to make sure your videos are styled to reflect your brand.

for Starter

(when billed annually)

16. SEO PowerSuite — full-circle optimization

SEO PowerSuite is a toolkit of 4 apps that cover every aspect of SEO: rank tracking, website audit, backlink audit, and link building. Use any of the tools to address specific aspects of search engine optimization or go for the entire suite to give yourself a full SEO makeover.

for Rank Tracker, WebSite Auditor, SEO SpyGlass, or LinkAssistant

(billed annually)

7-day free trial

17. Netpeak software — website audit and link building

Netpeak software is a two-component SEO solution. Netpeak Spider crawls your website to uncover all technical issues that hold your rankings back. Netpeak Checker is focused on link building, analyzing competitors’ backlink profiles and assessing website quality.

for Netpeak Spider or Netpeak Checker

(when billed annually)

18. Monitor backlinks — backlink profiling and rank tracking

Monitor backlinks is a monitoring tool for backlinks and keywords. It offers a single-dashboard backlink analysis and historical rank tracking to help you determine backlink patterns and efficiently manage your backlink profile.

for Start

(when billed annually)

19. SpyFu — competitor intelligence

SpyFu is a competitor keyword research tool. It provides all its users with unlimited access to SpyFu data and brings the most profitable keywords used by competitors in ads for paid and organic search. Learning from the top-performing competition, you get to build a stronger keyword profile and go up in rankings.

for Basic

(when billed annually)

20. Majestic — backlink audit and link building

Majestic is an SEO tool that runs backlink analysis and helps you develop a winning link building strategy. To make your backlink strategy even more advanced, Majestic offers web-based link investigation as well as link context.

for Lite

(when billed annually)

21. SendX — email automation and effortless campaigns

SendX is an email marketing software that lets you organize email automation, build email lists, and run unlimited email campaigns. In addition to that, SendX is there to help you with drip marketing, list growth, landing pages, web forms, and email popups.

for Business plan

(when billed annually)

22. Sendicate — personal touch for newsletters

Sendicate is an email app focused on design. It brings together simplicity and professional-looking designs and gives you the tools to create one-of-a-kind newsletters. Import and segment subscribers, manage messages and sign-up forms and easily access statistics to keep close tabs on your campaigns.

23. Benchmark — infinite email design options

Benchmark is an email designer with drag-and-drop editing tools for truly outstanding email looks. Edit directly in email templates (including images), customize colors or use the tool’s code editor to do your own thing in HTML.

for Pro

(when billed annually)

24. Campayn — sharpened email templates

Campayn is another drag-and-drop email platform that boasts neat designs, calendar buttons, Google Maps images, sign-up forms, and full email automation. Campayn is also a great tool for email marketing reporting, with analytics on customer activity, location, devices, and ROI.

for Basic

(when billed annually)

25. EmailOctopus — email management and analytics

EmailOctopus is an email marketing toolbox. It provides the tools for easy automation of your email marketing workflow, offers integrations through Zapier, and supplies you with real-time performance analytics.

for Pro