15 Powerful Public Interest Ads
We’re so used to seeing advertisements that tell us to use or buy a new product. And since there are so many and it’s a huge industry that creates jobs, we pretty much know that it works. So how well do these 15 creative and powerful public interest ads work? Do they compel you to do something to help change these situations? Take a look at how they’re working to educate and motivate large audiences.
1. “Cut Out”
For SunSmart Cancer Council Western Australia. “Cutting your sun exposure is easier than cutting out a skin cancer. Free 30+ sunscreen. There is nothing healthy about a tan.”
(Advertising Agency: Cooch Creative, Perth, Australia)
2. “It Happens When Nobody Is Watching”
For Amnesty International, the first poster that responds to people looking at it. “It happens when nobody is watching.”
(Advertising Agency: Jung von Matt, Hamburg, Germany)
3. “Hanging”
For Amnesty International.
(Advertising Agency: Tribal DDB, Hamburg, Germany)
4. “Save Paper – Save the Planet”
For WWF.
(Agency unknown taken from Bored Panda)
5. “Boy”
For Government of the State of Santa Catarina. “Campaign against violence and child sexual abuse. Stay on our side. Report it.”
(Advertising Agency: Propague Comunicação, Florianópolis, Brazil)
6. “Clogged Straw”
For Ministry of Health. “High blood cholesterol will do the same to your arteries. Watch what you eat.”
(Advertising Agency: Fischer Portugal, Lisbon, Portugal)
7. “Human Trading”
For Luxembourg Government.
(Advertising Agency: Mikado Publicis, Luxembourg)
8. “Check the Gas”
“Gas Service – 04 /Check the gas/ Create yourself a life”
(Agency unknown taken from Bored Panda)
9. “Bleeding Billboard”
“Rain changes everything. Please drive to the conditions.”
(Advertising Agency: Colenso BBDO, Auckland, New Zealand)
10. “Snow Bed”
“Loving the snow? Try sleeping in it. Help get homeless people out of the cold for good.crisis.org.uk“
(Advertising Agency: Rapp, London, UK)
11. “Back of Seats”
For ACAT Campaign against torture. “Victims are people just like you and me. acat.ch Christian campaign to abloish torture.”
(Advertising Agency: Advico Y&R, Zurich, Switzerland)
12. “Sleepiness is Stronger Than You”
For Thai Health Promotion Foundation.
(Advertising Agency: BBDO Bangkok )
13. “Would You Care More If I Was A Panda?”
For WWF.
(Advertising Agency: Ogilvy, Paris, France)
14. “Some Things Can’t Be Covered”
For King Khalid Foundation. “Some things can’t be covered. Fighting women’s abuse together.”
(Advertising Agency: Memac Ogilvy, Riyadh, Saudi Arabia)
15. “Asphaltisation”
For Samusocial. “The longer you live on the streets, the harder it is to get off it.”
(Advertising Agency: Publicis, France)
Tell us your impression from these advertisements. Do they motivate you or bore you? Comment below.