Halloween is a perfect chance to promote your products and services, especially if you can attract customers looking for costumes, decorations, and candy. However, it’s not just those industries that can take advantage of Halloween marketing; nearly any business can find a way to leverage Halloween to advertise their offerings and make a profit on All Hallows Eve. Check out the following ten awesome Halloween marketing statistics from the National Retail Federation for ideas for your campaigns.
1. Americans will spend $6.9 billion on Halloween in 2015
That figure alone should be enough to convince you how large the Halloween market is, and that there’s more than enough room for your company to get its share of the pie.
2. 64 percent of Americans plan to celebrate Halloween this year
How many events engage two-thirds of the entire country, creating ample opportunity for your company to scare up sales?
3. 41 percent of people begin shopping for Halloween during the first two weeks of October
That makes early October prime time for earning sales. If you can start earlier, even better, as nearly 28 percent begin Halloween shopping in September.
4. 83 percent of people say the state of the economy will have no impact on their Halloween spending
While spending might suffer in other industries, Halloween will remain strong in 2015.
5. Nearly 44 percent of people will wear Halloween costumes
But that doesn’t mean they only buy from costume shops; survey respondents say they’ll also shop for Halloween-related items from discount stores, department stores, clothing stores, home décor stores, home improvement stores, craft and fabric stores, grocery stores, drug stores, catalogs, and thrift stores.
6. 94 percent of people will buy Halloween candy
And they’ll spend an average of $24.65. Those who buy candy also need candy dishes, trick or treat bags, and outdoor decorations, to name a few items.
7. 34 percent of people say they’ll buy Halloween greeting cards
Greeting cards aren’t just for Christmas! In fact, a Halloween greeting card can be an unexpected treat your friends, family – and even customers – will appreciate.
8. 41 percent of people say they’ll carve a Halloween pumpkin
In case you were wondering how your cutlery brand can profit from Halloween. How about a pumpkin seed recipe to entice customers?
9. 13 percent say they’ll dress their pets in costume
Have you ever thought about the Halloween market for pets? Costumes make for easy sales, but dog groomers and pet store retailers can market their services plus accessories as light-up collars and leashes, spooky food bowls, and Halloween-themed dog treats.
10. Consumers aged 25 to 34 spend the most money on Halloween
An average of $97.97, in fact, in case you were looking for a hot Halloween demographic.
For more spooky statistics, check out the NRF Halloween Headquarters and NRF 2015 Halloween Survey