Millennials now make up the largest generation worldwide, with over 80 million in the United States and more than 2.5 billion across the world. Aside from the fact that they were born in the 80s, the key differentiator between millennials and other generations is the fact that they grew up surrounded by technology, most notably, the internet.

The internet has allowed for social media, among other marketing and communication channels, making the millennial generation one that is more open-minded, better educated, more likely to adopt global-level concepts, and is better connected. With this in mind, as a marketer, you need to make sure that you adapt your efforts to this now predominant generation.

To help you, I’ve highlighted 10 ways you can market to millennials according to their unique characteristics.

1- Chatbots

Customer care is key for millennials and a large majority of them use social media as their preferred way to get in touch with a company. Because millennials are used to having everything at their fingertips, thanks to the proliferation of the internet, they have become increasingly impatient and expect answers almost instantaneously.

Chatbots are now more popular than ever because the AI that powers them has improved to the point that customers can get answers to their questions from the comfort of social media, within minutes. Not only this, they are a great tool to send personalized deals and offers to consumers, on demand.

Companies no longer have to create new teams and invest all their manpower into creating them, thanks to chatbot-building platforms. Chatbot Tools allow you to create a chatbot for your business that:

  • Integrates with Facebook Messenger, comments, and posts
  • Allows you to monetize your profiles by taking orders directly from Facebook
  • Works with all the major payment systems
  • Can push personalized information, offers, and deals, on demand

2- Mobile

Because the technology surrounding mobile devices has improved dramatically over the years, millennials are now using them more to undertake their day-to-day online activities. Millennials have adopted mobile because it is easily accessible, fast, and can be used on the go. This means that as a business, you have to make sure that:

  • Your loading times are fast
  • Your content fits on all types of mobile screens
  • The content you share is as eye-catching as it would be on a computer

3- Avoid Hard Selling

Most millennials today do not trust traditional forms of advertising, meaning that the hard selling technique is now a thing of the past. In fact, it can be detrimental to the perception this audience has of your brand. Because this generation sees brands as only motivated by their profit margins, you need to make your marketing and sales efforts more subtle, letting your millennial consumers come to their own decisions.

4- Use an Inbound Marketing Technique

Because new generations are far more in control of what information they receive and how they receive, outbound marketing techniques are no longer as efficient. With outbound marketing, the company is in control, whereas inbound gives control back to the consumer.

Most millennials have said they do not trust outbound marketing techniques because it interrupts their shopping experiences; instead, adopt an inbound marketing strategy that:

  • Focuses on pulling in your audience
  • Transforms visitors into leads, customers, and potentially promoters
  • Offers valuable, educational, and informational content to your audience
  • Allows for a two-way communication between your brand and your audience
  • Uses search engines, referrals, and social media channels as promotional tools

5- Collaborate with Influencers

Millennials won’t just believe you because you tell them; you need to collaborate with those they can trust. Collaborating with influencers to promote your products and services will give you more credibility and is a much more powerful tool than just aiming to sell to them. Think of it as millennials responding better to fellow customers rather than advertisements.

Influencer marketing will:

  • Help your brand, products, and services gain trust from your audience
  • Allow you to share your brand message to a more widespread customer base
  • Enable you to generate more visitors, leads, and sales

6- Reward Them for Their Loyalty

Millennials are loyal customers, and research shows that they would like some sort of incentive or reward for sharing a brand’s products via social media or email. Also, the majority of millennials follow companies on social media because they know they could get a discount or coupon for doing so. Reward loyal customers who shop with you regularly, or refer others, with:

  • Coupons
  • Deals
  • Sales
  • Loyalty points
  • Cash prizes
  • Credit vouchers

7- Social Media

To reach a millennial audience, you have to be on social media. Aside from the fact that this audience is spending more time on these channels, they are also using them as their preferred form of communication. Millennials are part of a sharing culture and are more likely to interact with brands who share regular, relevant, and interesting content.

The companies with the most proficient social media marketing are those that:

  • Are finding new ways to engage with millennials on social channels
  • Know which channels they need to be on to reach their audience
  • Have considered the newest platforms, such as Snapchat and Instagram

8- Provide Them with Digital Convenience

As mentioned before, millennials are used to being able to gather the information they need with the click of just a few buttons. This means that as a brand you need to make information readily available. You need to offer them digital convenience, such as:

  • Access to easy-to-use payment options
  • Access to the information they want about your products and services
  • A channel through which they can read other consumers’ opinions
  • A way for them to communicate with your brand

9- Use Video

With Snapchat and Instagram now at the heart of social media, it’s important that you incorporate videos into your marketing efforts if you want to attract a millennial audience. There are various forms of video marketing that are resonating with millennials today. Think of creating videos that will:

  • Inspire, motivate, or move your audience
  • Showcase the various details of your products or services in real life
  • Include how other consumers feel about your products or services

10- Demonstrate You Are Trustworthy

With the mound of products and services on the market today, millennials like to know they are buying the best products from the most trustworthy brands. This means that they are more likely to read online reviews from other consumers. Making sure that these reviews demonstrate how trustworthy you are is crucial to maintaining a positive online reputation. Be sure to:

  • Monitor your online reviews and address any negative ones you may have received
  • Encourage your customers to share their experience shopping with your brand
  • Use social media influencers to grow your online audience

Finally…

Millennials have access to a mound of information from any location due to the internet and mobile devices. As a result, they’re looking for authentic and personalized experiences from the brands with which they interact. By following the steps outlined above, you will not only attract a millennial audience but will also equip yourself to better understand the generations to follow.