We all have so much to do in a day that it can become quite tedious doing your own online marketing without any shortcuts. After doing my own research, I knew there had to be digital tools that could help me save time and I was right. If you are looking for the perfect digital shortcut, I might just have the tool for you. Here are my top 10 free digital tools to improve your marketing.
1. Google Scholar
Google Scholar is a great tool that allows you to research articles and studies based on certain topics. Google scholar will pick out books, academic publishers, professional opinions and university work on your topic of interest. Pairing Google Scholar with Google Alerts is a great way to make sure you always receive amazing research, straight to your gMail inbox.
2. Open Site Explorer
Open site explorer is a search engine for links. You will be able to see a list of sites that are linking to your site, or any other you wish to look at. As we know, SEO is a huge part of online marketing and knowing how many sites you are linking to will help you determine if you need to work on your link building.
3. Blog Topic Generator
Do you ever struggle with ideas for your blog? Hubspot’s Blog Topic Generator is a great tool to use that will help you save time debating over a title for your blog. Use this enough and you may find it easier to come up with titles all by yourself.
4. Onpage Optimisation Tool
Internet marketing Ninjas is a great tool that allows you to look at what is going on, on a specific page of your site. Enter in a URL and see stats on keyword density, internal and external links and more stats.
5. After The Deadline
Do you ever struggle with spelling or grammar? After the Deadline is a great Chrome Extension to use that will check spelling, grammar and style on any website.This will help you quickly determine whether a piece of online marketing is ready to be used.
Followerwonk is a partner of Buffer’s and offers great social media data. You can see useful data around timing on Twitter, compare followers of different accounts and much, much more. Powerful tool to use if you are struggling with your social media.
7. Must Be Present
A great tool from Sprout Social allows you to calculate how often, and how quickly you actually respond to comments and questions on Twitter. This is a great way to measure how you are performing on your Twitter account as a customer service outlet.
8. Conversation Score
Conversation Score allows you to see the influence, engagement and performance for any Facebook Page. This is a great tool to use when you want to see how your business is performing on Facebook.
9. SimplyMeasured LinkedIn Analysis Tool
The SimplyMeasure LinkedIn Analysis Tool gives you insight into the actions on your LinkedIn Company page. This will include most active posts, best times and best days to post along with much more.
If you are looking for a tool that will give you data analysis on your website, social media and also build a competitor report, QuickSprout is for you. It is a great way to see a lot of data all in one place, allowing you to see where you need to focus your time and effort.
What is your favourite Digital Tool?