Market research has evolved almost beyond recognition over the last decade and today online marketing tools are more diverse than ever. With a seemingly never ending array of such tools we thought that we’d make choosing the right tool easy for you and your company, and here we countdown the top ten that every marketer should try.


AYTM (Ask Your Target Market) is a tool for creating surveys quickly and efficiently and then being able to send them onto as many as 4.5 million people as defined by your market demographics.


GutCheck is perfect for marketers who need qualitative market research in a flash. It provides tools for conducting 30 minute one to one video interviews as well as providing access to as many as 3.5 million members.


Using the latest data and analytics, businesses are provided with colossal amounts of data and analytics to offer door drop media to very specific audiences. This means it’s easy for brands to connect with consumers in their homes.

Kauffman Research Roundup

For marketers in the realm of technology this roundup website is essential if you’re to stay ahead of the competition as to what’s happening and changing within the market.

Google AdWords: Keyword Tool

The Google Keyword Tool is by far the best way to get an insight into how you should be crafting your content strategy. It shows you what people are searching for, when they’re searching for it and how else they may be using the search engine in their quest for product, services or general information.

Another essential tool from Google is that of Google Analytics; this tool provides comprehensive feedback as to how people are interacting with your website, informing you of the pages that they view, how long they view them for and where they may be arriving from.


QuestBack has pretty much revolutionized the world of gaining market opinion through surveys. They’re very much meeting the market research needs of businesses small and large, gaining them the feedback they need to grow and improve their respective business propositions.


Ubersuggest is an excellent tool for content marketers looking for fresh ideas. You simply type in your keyword and this engine will provide you with ideas for what else you could and should be targeting.


Typeform are a survey provider that specialises in pretty great looking forms and excellent user experiences for online market research surveys.


A huge and now seriously influential part of market research is that of social media and the ways in which consumers behave and interact upon social media platforms. It’s no understatement to say that business success can be found with even one well targeted status update and to achieve this there is Specify, which allows you to search terms relevant to your market and filter through the trending results by social media network.


Peerindex is a comprehensive website that allows marketers to identify the key influencers within their market. It includes over 300 million Twitter profiles as well as advanced big data analytics that can lead to some rather insightful information about who a target market are listening to.

These are just ten of the many great tools out there that offer market research to those looking for a better insight into their customers online, on social media and also in the real world too.