If you have not been hiding under a rock, you have heard of conversational marketing- our favorite buzzword for 2018. Wrap your head around conversational marketing, how it works, and how to make it work- and you can dramatically transform the way you with your customers and get inbound leads from your website or social media platforms.

One tip for you:

Don’t overhaul your entire marketing strategy just because you want the shiniest toy in marketing.

So, let’s begin understanding how conversational marketing can help your business.

Skyrocket Lead Engagement

Open new opportunities by instantly starting conversations on your website instead of forcing visitors to fill out tedious forms.

For most businesses, this approach brings higher conversion rates personal experience delivered to the customer.

Keep the conversation going and make your chatbot to be intuitive to your users’ needs so that it can follow up and nudge the user deeper into your sales and marketing funnel.

The key to success can be using chatbots to create a consistent experience across all touchpoints. This means that when your visitor makes the first contact through your website, then ends that conversation and reaches out again through Facebook Messenger bot, you must be able to deliver a personalized experience taking into account their chat history with your business.

Be proactive with conversational marketing. Instead of waiting for the user to start a conversation, program your bot to initiate a conversation that is targeted to the user.

Understand What Your Visitors Need

According to a study [Source] from Harvard Business Review companies need to respond in less than 5 minutes of initial contact for the best chance of qualifying a lead. Wait any longer and your odds decrease by 400%.

Conversational marketing and chatbots keep your business available 24/7 throughout the year to engage with new leads instantly.

Chatbots can understand who these leads are and what they want by qualifying those leads in real-time instead of forcing them to wait on follow up emails.

Build your bot to ask questions that can help you qualify a lead. Then based on the user’s response, your chatbot can continue the conversation and recommend the next steps to the website visitor.

This highly speeds up the response time and ensures your reps talk to the right people at the right time without wasting any time on dead leads.

Enhance customer experience and drastically improve your conversion rates and conversion time.

Offer Personalized Recommendations

Once it is the time to close a sale, nothing beats human to human interaction. This is why chatbots use intelligent routing to connect leads to your sales team and automatically book meetings for them so that your sales reps can focus 100% on selling.

Your sales team will highly appreciate waking up to their calendars full of high-quality meetings take and efficiently successfully tackle.

Chatbots can guide visitors to pieces of content that will answer questions or suggest personalized solutions to them. Deliver relevant content and personalized recommendations to first-time website visitors and up your chances of conversion.

Businesses are successfully deploying chatbots to help them with recruitment, HR functions, event management, customer support, and so much more.

Hyper-personalization is the way to achieve differentiated presence in the market today. How poised are you to leverage conversational marketing and gain from it?