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Marketing Automation

Marketing Automation and Targeted Content: The Game Changing Duo

Marketing automation software has most definitely changed the game. Just like Muhammed Ali changed boxing. Or Ender Wiggin changed Battle…

James Spillane
April 3, 2013
Marketing Automation

The Perfect Team: Marketing Automation and Targeted Content

2013 is an exciting time to be a marketer. This year, even more organizations are investing in marketing automation software…

Connor Brooke
April 1, 2013
Marketing Automation

Making the Most of Your Marketing Automation Technology

Marketing automation, the tools used to streamline, automate and measure marketing tasks and workflows, can provide a much-needed boost in…

James Spillane
March 31, 2013
Marketing Automation

6 Ways to Use Webhooks and Call Tracking for Marketing Automation

While the phrase “webhook” has been around since 2007, it was mostly uttered by developers and programmers. Now “webhook” is…

Connor Brooke
March 28, 2013
Marketing Automation

Sales Enablement and Marketing Automation Key Drivers in Business Expansion

Poor sales after a company expansion may be (sometimes unfairly) blamed solely on an inadequate sales team. But in fact,…

Jay Leonard
March 28, 2013
Marketing Automation

How to Create Marketing People Love with Marketing Automation

Modern marketing in the digital age is not just about numbers and processes. Buyers, (even those empowered by easy access…

James Spillane
March 28, 2013
Marketing Automation

Bridging the Gap Between Oracle and Eloqua

Oracles Acquisition of Eloqua Solidifies the Importance of Marketing Automation At the end of 2012, the software giant that is…

Alan Draper
March 18, 2013
Marketing Automation

Three Key Job Roles to Make Your Marketing Automation Rock

Marketing automation is a great solution to help drive your business. Marketers need to be more accountable, engage with customers…

Jay Leonard
March 17, 2013
Marketing Automation

The Dawn of Marketing Automation [Video]

Marketing automation is not a new concept, according to the Google Ngram Viewer, the term was first used in 1980,…

James Spillane
March 14, 2013
Marketing Automation

3 Keys to an Effective Autoresponder Program

Studies show that responding to new sales leads promptly, literally within minutes, can have a dramatic impact on the rate…

Jay Leonard
March 13, 2013
Marketing Automation

How to Succeed with Marketing Automation, Lesson 2: Role Assignment Workshop

A couple of weeks back, I started a blog series about how to succeed with marketing automation post implementation. The…

Jay Leonard
March 11, 2013
Marketing Automation

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