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Marketing Automation

Should You Centralize Or Decentralize Your Marketing Automation?

Centralize or decentralize your marketing automation? Vast question. Whether you are already present in several countries or you are seeking…

Jay Leonard
March 20, 2018
Marketing Automation

7 Marketing Automation Strategies You Can Implement Today

Increase Your Conversion Rate with These Strategies There's an excitement that comes from subscribing to a marketing automation tool. Sadly,…

Alan Draper
March 20, 2018
Marketing Automation

7 Reasons to Automate Your Marketing Campaigns

Do you plan to automate your email marketing campaigns? Note that it is essential to understand what to expect and…

James Spillane
March 19, 2018
Marketing Automation

Marketing Automation Best Practices

Marketing automation best practices? We’ll get there but first, let’s start with something else entirely. I work with potential customers…

Alan Draper
March 7, 2018
Marketing Automation

Marketing Automation Interview Questions (Use-Case Based)

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In the hands of…

Alan Draper
February 12, 2018
Marketing Automation

8 Tips for Effective Marketing Automation (Part 1)

The amount of technology a modern business has to deal with, even a small one, is becoming overwhelming. The ability…

Alan Draper
February 1, 2018
Marketing Automation

3 Things You Didn’t Know Marketing Automation Could Do for You

Driving Business Results Without Effort To many small business owners, the concept of marketing automation is nothing new. Integrating marketing…

James Spillane
January 27, 2018
Marketing Automation

5 Ways Integrating CRM with Marketing Automation Will Help You Boost Sales and Grow Your Business

Most businesses understand, or somewhat understand, that customer relationship management (CRM) is a way of archiving and organizing customer data…

Alan Draper
January 4, 2018
Marketing Automation

How Chatbots Will Shape Marketing in 2018

One of digital marketing's prime dictums is that email is king. I've previously written on the merits of email as…

James Spillane
December 20, 2017
Marketing Automation

What CRM Can Tell You About Individual Leads

Leads might look similar on the surface, but they can vary tremendously. CRM software tells you what you need to…

Alan Draper
October 27, 2017
Marketing Automation

7 Areas to Automate Now In Your Business

Redundant functions and rote tasks do not seem to have a place in the digital age. However, those who are…

James Spillane
October 23, 2017
Marketing Automation

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