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Marketing Automation

3 Stats About the Not-So-Secret Weapon of Marketing Automation

A recent study by Lenskold Group and The Pedowitz Group reveals some interesting stats about the state of marketing automation…

Alan Draper
December 18, 2013
Marketing Automation

Email Marketing Vs. Marketing Automation: Crossing the (Marketing) Chasm

Email marketing is wonderful: It delivers the highest ROI of any marketing tactic, while being relatively inexpensive. But the day…

Jay Leonard
September 30, 2013
Marketing Automation

Confessions of a Soon-to-Be Marketing Automation Master

This post below is a fictional account of a common situation experienced by many marketers when implementing marketing automation. This…

Connor Brooke
September 4, 2013
Marketing Automation

Content Marketing Automation: The Good, The Bad And The Useful

There is a new buzz word in town: Content Marketing. The idea itself has been around for many years but…

Connor Brooke
June 2, 2013
Marketing Automation

Marketing Automation: Planning, Alignment and Content Spell Success

According to Q2 Insights (formerly Focus Research), marketing automation software – including popular platforms like Eloqua, Marketo, Hubspot, and Pardot…

Connor Brooke
May 11, 2013
Marketing Automation

Marketing Automation and Targeted Content: The Game Changing Duo

Marketing automation software has most definitely changed the game. Just like Muhammed Ali changed boxing. Or Ender Wiggin changed Battle…

James Spillane
April 3, 2013
Marketing Automation

How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop

There is a lot of discussion about buying marketing automation, but we less often we see information about implementation strategies…

Connor Brooke
February 20, 2013
Marketing Automation

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