Twitter Facebook LinkedIn Flipboard 0 The great thing about a marketing automation service is that it lets you manage so many aspects of your business easily. Though marketing automation has so many benefits, all of the tools and advantages can actually be rather overwhelming to the average user. While many company leaders utilize the services of a marketing automation software to do much more with their business, there are still a few things that need to be learned first. At first sight, the dashboard of this software might be a lot to take in at once. How can you make the most of your marketing automation tool when you don’t even know where to start? Here’s how to make it all a little less overwhelming: Understand the Four Main Features Although marketing automation has so much to offer its users, an easy way to start off is by learning the four main features. These four features include analytics/reporting, campaign management, lead nurturing and email marketing. When you understand that these are the starting point, you’ll get the hang of it much easier. Don’t Use What You Don’t Need Going off of those four features, there’s obviously a lot more where those came from. Marketing automation has all these great tools, but you don’t need to use all of them right away. To avoid feeling overwhelmed, ignore the aspects that you don’t need for the moment, and see if you can incorporate them later on. Ask for Help When you first decide to utilize a marketing automation service, you don’t need to go at it alone. The company providing it to you can walk you through the basics step by step. They’ll be there to answer any questions you have, and help you understand each tool. Of course, you’ll want to make sure that this kind of personal service comes with the package you’re buying. Feel Free to Play Around With It With some aspects of marketing automation, once you send something out, it’s hard to take it back. This means that once you start really using it, you need to be careful about what you’re doing, whether it’s sending out a campaign or writing a social media post. That being said, before you really get into it, take your time exploring how to use these features, having your staff use them, etc. When you finally have a routine and rhythm with it, you can start using it for real. Twitter Tweet Facebook Share Email This article originally appeared on Mission Suite and has been republished with permission.Find out how to syndicate your content with B2C Join our Telegram channel to stay up to date on breaking news coverage Author: James Spillane James is a BSc Physics grad, attending Imperial College London and becoming interested in cryptocurrency shortly after. His previously published work can be found on Rakeback.com and more recently InsideBitcoins.com and DeFicoins.io. Currently James is a content editor and writer covering Bitcoin and DeFi related news, as well as enjoying … View full profile ›More by this author:Metaverse P2E Games Token IBAT Lists Today on Pancakeswap 16:00 UTC / GMTBC.GAME Releases An NFT, The Degen PassWhy is Crypto Up Today? Best Coins to Buy for 100x Gains