When it comes to finding the right marketing automation software, there are many things to consider. You need to know that it is going to be able to handle all of your marketing needs, including landing pages and email creation. The problem is, finding the right marketing automation software. There are so many providers out there who will say that they are the absolute best. But, you try the products out, and find that not only are they expensive, but they are also not giving you what you need for your company. Now, there are some that do stand out over the rest, such as Get Response, Infusiosoft, and Constant Contact. Let’s take a look at how the three compare.

1. GetResponse

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The first software we are going to discuss is GetResponse. This is billed as “the world’s easiest email marketing” tool. It offers email creation, marketing automation, landing pages, and even gives you the ability to create webinars. It offers powerful tools that are easy to use, and created to help you succeed. You can import lists and get started in a few seconds, build professional newsletters easily, publish awesome landing pages in a few seconds, and much more. Beginners will love the ease of use, and over 500 professionally designed email templates. Experts will love easy list importing, inbox previews, A/B testing, etc. Automation features include www traffic tracking, cart abandonment, content personalization, shopping carts integration, move to campaign, a visual workflows editor, and CRM integration. The entry level fee for up to 10,000 contacts is $75 USD monthly.

2. Infusionsoft

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Here is a company that is different from the rest because it focuses on the small business owner rather than large corporations. Your business can grow by leaps and bounds when you use this tool that offers technology, sales and marketing strategies, and a whole host of leaders within your industry who are here to help you. This marketing software solution is a combination of CRM, marketing automation, payments, and e-commerce. More than 130,000 small businesses have taken advantage of everything that this software has to offer, because it helps them to capture more leads, improve conversion rates, master e-commerce, manage the process of selling, and save a lot of time. Automation features include scoring, segmentation and tagging, CRM integration, funnel analysis, content personalization, lead nurturing, and transactional emails. It is missing some of the features that Get Response has, such as www traffic tagging and shopping carts integration, but it does offer many more features than the next software we are going to discuss.

3. Constant Contact

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While this tool does not offer the many features that you will find with Infusionsoft and GetResponse, it is a great tool to have if you want to get the most out of your email marketing. This is an easy tool that makes email editing simple and fast, and you can easily customize any of the email templates to make it look like it is specifically for your business. This tool will automatically send out messages when they are supposed to be sent, and it even lets you send out personalized welcome, birthday, and anniversary emails. You can set up a series of emails for everyone on your contacts list, and never have to worry about content management again, because it is being taken care of for you. Upload email lists from Excel, Outlook, Gmail, etc. and get started right away. Because there is no actual automation feature, pricing is extremely competitive. So, if all you need is a package that will take care of email, this may be the best and least expensive option.

When comparing these software packages, you will find that many have similar tools, but they all have their little differences that make them unique. The thing is to find one that suits you best. If you are just getting started with marketing automation software, you may want to try out GetResponse first, as it is one of the best tools for beginners to get started and create amazing email marketing campaigns, landing pages, newsletters, and more. It is also inexpensive, making it an ideal choice for new startups that are running on small budgets. From there, you can move on to other software to take care of all of your marketing needs.