When a brand is on the hunt for powerful platforms to help business boom, there are always a list of necessities, nice-to-have’s, and features that don’t matter in the slightest.

Acquiring the software that has the right toolset is crucial for your company’s employees and their ability to succeed. Functionality must be supreme, yet there is still room to scale without the platform becoming bloated and cumbersome.

When it comes to sales automation tools, some of the key things that businesses should be on the lookout for are: powerful datasets, robust outreach capabilities, streamlined usability, and great user support.

But not all sales automation (SA) platforms are created equal. Some will require a separate CRM while others will not boast a pleasant interface.

To help you cut through the malarkey and identify an SA platform that works for your business, we have rounded up 5 of today’s top services to see what they offer.

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Let’s take a look.

#1: Growbots

Growbots is a relatively new SA platform that leverages AI algorithms and machine learning to supply sales teams with an ample list of relevant prospects.

Growbots AI algorithm creates a tailored list of prospects from its self-updating database of 200 million contacts by using the company data you enter to craft a targeted lineup of potential customers who are likely to be interested in your offerings. Moreover, Growbots’ data is verifiably accurate, and can help email bounce rates clock in at less than 10%.

Growbots AI system has great company outreach features too. It can manage acquisition campaigns independently of human interference, meaning that more time can be spent in direct communication with hot leads instead of trying to connect with potential clients.

The company’s system can initiate new email campaigns, optimize outreach efforts, send follow-up communications, reschedule emails that receive “out of office” replies, and organize inboxes in a manner most conducive to productivity and sales.

Finally, the Growbots interface is clean, appealing, streamlined and not too cumbersome. All of a company’s campaigns and messages are easy to find, navigate, and manage. .

#2: ZoomInfo

ZoomInfo is one of the oldest tools on the list, but much like email marketing, age doesn’t mean outdated.

For more than 15 years, this SA service has harvested its business data from multiple sources; a community of over 300,000 users, third part integrates, and a host of proprietary technologies that has collected upwards of 223 million professional profiles on individuals and another 10 million business profiles.

Additionally, ZoomInfo claims to boast, “. . . more direct dials and email addresses than any other company.”

Using the service’s advanced prospecting features enables users to identify, target, and search for qualified prospects that will comprise a meaningful contact list in minutes.

All the navigation elements and information within ZoomInfo is neatly organized, easy to search, and presents users with an intuitive (albeit bland) interface.

A bonus to ZoomInfo’s platform is that business can conduct audits of their current customer information with Salesforce integration; this helps to mitigate the use of any outdated information that could cause a brand a potential sale.

As far as outreach is concerned, however, ZoomInfo falls short as it fails to provide users with any tools in this department. This means that brands will either need to manage this process manually, or employ a second tool.

#3: Outreach.io

Outreach.io is another powerful sales automation platform that augments already established workflows in Salesforce and company inboxes.

This system effectively aids sales reps to connect and communicate with prospects quickly and easily via one-click calling to any city or country from nearly anywhere on the platform (including inboxes), open and click email tracking to monitor communications after they are sent, and powerful call and email analytics.

Outreach.io also enables sales reps in integrate social media networks like Facebook, Twitter, and LinkedIn into sales processes as these platforms are major contributors to today’s business landscape.

A platform called Outreach better crush it in the outreach department. This one succeeds.

The interface is neatly organized and streamlined, which makes developing powerful workflows a synch. Additionally, all of a company’s sequences and metrics are broken out into a visually appealing and digestible display that makes working on Outreach a pleasure.

On the downside, while Outreach does a stellar job of data management, there is no internal database of prospective information for brands to leverage for lead generation.

This once again leaves businesses to search out a second tool to supplement lead gen efforts.

#4: DiscoverOrg

DiscoverOrg is a cloud-based sales automation application that boasts incredibly deep datasets which are all human-verified.

DiscoverOrg’s 250+ researchers update its data every 60 days and provides businesses with rich company profiles that include detailed organizational charts for various departments, a comprehensive list of technologies currently employed by a brand, and a list of current and tentative projects so that users can gain determine whether a company is worth reaching out to or not.

DiscoverOrg provides datasets from departments like IT, finance, sales, marketing, and many other areas so that business can get in touch with the right prospects for their offerings.

DiscoverOrg also boasts a stunning and functional dashboard, but much like ZoomInfo, fails to brandish any outreach features that don’t rely on Salesforce integration.

#5: Salesloft

Salesloft is a beautifully designed, easy-to-use, and well-organized platform that provides businesses with enhanced sales capabilities, plus powerful communication tracking features related to call and email.

What makes Salesloft unique is its workflow and cadence creation systems that enable sales reps to create various templates to share with teams, automatically execute call lists, and track email response rates.

Additionally, Salesloft touts a robust analytics system that reveals real-time actionable insights to help a business amplify productivity and conversion rates.

Despite the powerful sales and workflow features, keep in mind that Salesloft does little in the way of generating new leads.

The bottom line:

All of these platforms offer a huge boost to the sales department of any brand, yet the only tool that seems to cover the different parts of sales automation is Growbots.

It’s clear, however, that sales automation is becoming increasingly critical for tech companies to find and nurture leads. If you’re still doing it the old fashioned way, it might be time for an upgrade. Any of these tools can help lighten your load and expand your reach.