Implementing Marketing Automation transforms a company. It delivers plenty of features, knowledge and insights, and encourages teams to focus on analytical and creative tasks by automating tedious manual processes. Despite the immense benefits, many can be apprehensive to implement it. For those who are unsure about investing in automation, here are a few points that might answer your questions.

Marketing Automation

1. Does marketing automation work for small teams?

No business is too small to take advantage of marketing automation. In fact, small companies are ideally suited for using it because of their need to stretch resources and efficiencies. Whether it’s creating blast emails, setting up nurture campaigns, searching through data to know the top performing channels, small teams rely on manual processes for everything. However, working manually is not optimal. Teams should be utilizing their efficiency and time more effectively, and this can be done by automating the processes. In smaller teams, automation works as a force multiplier for marketing efforts. For small marketing teams, automation makes a lack of resources a non-issue, and allows teams to turn their back on endless manual and inconsistent processes.

2. Can I afford marketing automation?

It is advisable to test a marketing automation platform before choosing one. Many of them offer a free trial, which gives you an idea of the cost to implement automation. Can your team handle the task or you need to hire a developer? How will it transform your business? How will it reduce the work of your marketing team?

Note: Remember, the price is based on the number of contacts in your base. As a start-up, you may not have many contacts in your base, so you can begin with the basic plan and then upgrade to the advanced one once your business expands.

3. Do I need a web developer for implementing and managing it?

Not really. In 2015, almost every marketer has the basic know how of HTML and CSS, still there are a few who find coding to be a daunting process. So here we have a deal; every marketing automation provider offers free templates that are easy to use and customize. When you have a few templates in your system, you don’t need to build emails and landing pages every time. You can simply use the editor, drag the content, change the graphic and you are done. It’s quite easy. If you are still not comfortable, you can always outsource to a developer.

4. Will marketing automation easily integrate with my CRM system? What if my system has a lot of dirty data?

Every CRM experiences some data quality issues. Perhaps the greatest thing about automating your processes is that it helps in cleaning the CRM clutter that clogs and normalizes data on a regular basis. When you are targeting a Served Available Market, you are likely to have more prospects in your database than your sales team can handle. It is critical to nurture the non-sales-ready leads effectively until they are ready for sales interaction, and only then the leads should be transferred to the CRM system.

Normalizing data on an automatic basis keeps your database clean. Having a system that replaces all “U.S.,” “US,” “United States,” “United States of America,” with “USA,” for example, makes communication streamlined and assures that the database yields accurate results. Setting up normalization parameters in your systems ensures that all the new leads and data that enters your database are clean and consistent.

5. Do I need to purchase new lead lists every time I send out a campaign?

Occasionally purchasing new lead lists to boost your lead gen efforts is a good idea. Let’s discuss two scenarios— without and with marketing automation implementation.

When we didn’t automate our processes and every time an event email was required to be sent out, we had to wait for the sales team to send their lists, which were then compared to the registered attendee list. Thereafter, that data was scrubbed for competitors and finally uploaded to the final version of Mail Chimp. This process required a lot of time and effort investment.

With marketing automation, this tedious process is reduced to a few keystrokes. Now, if we need to send an email, we simply define the target audience and send the email.

Marketing Automation works great for small, medium and large-sized enterprises. It integrates very easily with your CRM system, streamlining the processes and transforming the business. We hope this post provides you with the most of the answers that you are looking for with regards to automating your processes.