With Google continuously changing algorithms and consumers catching on fast to marketing “tricks”, marketers need all the help they can get. That’s why many marketers turn to marketing automation tools to make their life easier. There’s a ton of marketing automation tools out on the market, and it’s impossible to test all of them out. That’s why I thought I’d help you by asking top marketers what their favorite marketing automation tools are. Some of them you’ll be familiar with, but I hope you find something new to add to your marketing arsenal.
There’s a ton of marketing automation tools out on the market, and it’s impossible to test all of them out. That’s why I thought I’d help you by asking top marketers what their favorite marketing automation tools are. Some of them you’ll be familiar with, but I hope you find something new to add to your marketing arsenal.
1. HubSpot
HubSpot is an all-in-one marketing automation tool and is hands down the favorite with marketers. It has been ranked number one in GetApp’s recent marketing automation report. This is the Grand Daddy of marketing automation apps.
Oleg Korneitchouk Director of Marketing at SmartSites comments “Their suite of tools makes it easy to integrate sales, marketing, and CRM – which reduces all types of friction. You can follow the complete customer path, from ad click to maintaining a lifetime relationship. Not only will this let you understand your business and clients more, it helps you maximize your ROI by letting you focus on the things that work best. From there, you can set up automatic emails, content personalization, and segmentation in order to provide your customers with exactly what they want.”
Ryan Riley, Partner of Something Creative says simply “Hubspot is kind of a jack of all trades tool. You have email marketing, analytics, blogging, SEO and more all in one tool. It’s sort of the standard, at least for our team, in terms of marketing tools.”
2. Customer.io
This email marketing tool makes use of marketing automation by sending perfectly timed triggered emails.
Elizabeth Jenkins, Marketing and Communication Manger at Source Capital Funding, Inc highly recommends Customer.io, saying “Customer.io is one of the most flexible marketing automation tools out there. It works well for smaller businesses as you are able to easily implement basic campaigns as well as create HTML personalization for more strategic targeting. One of the best parts about this tool is the fact that they have a free option that allows for up to 400 emails every month. If your business is very industry specific, like ours is, this free trial may be everything you need in an automation tool! ”
3. Buffer
Buffer is the leading social media management tool, and is the easiest way to share content across your social media channels.
Asaf Darash, CEO and Founder of Regpac is an enthusiastic Buffer fan. “It is so worth the cost every month to schedule our social media posts in advance across all of our networks. Throughout the day I am constantly coming across articles I want to share with our followers and their platform makes it super easy to send it out according to a schedule they automate (based on your most popular times on each network) or send it out right then and there. The best is using their power scheduler to schedule tons of posts for the same article at once across all networks – I use this mostly for promoting our own content.”
4. ConvertKit
An email automation tool specfically for professional bloggers. You can set automation rules and use one of their automation blue prints.
Sumit Bansal, Founder of Trump Excel, uses ConvertKit with great success “This is the email automation tool I use to manage my email subscribers. I recently moved from Aweber to Convertkit and simply love it. It’s made for bloggers and makes it really easy to tag/segment subscribers and pitch relevant products to the subscribers based on their interests. It also integrates with most of the platforms (such as WordPress, and Lead Pages).”
5. Spyfu
Spyfu is a powerful SEO tool that helps you discover every keyword, organic rank and ad variation your competitors have used int he past 9 years. You can also discover how your website ranks.
Cameron Bradley from Firestarter SEO says “This website and tool and become a great asset when looking into the current rankings about a website. We use this tool with clients who may have a little SEO on their site, but they are coming to our company in order to increase their success with SEO even more. We are able to see where a website currently ranks and what keywords actually rank that website currently in all the major search engines. This saves us a lot of time.”
Would you like to find out more?
Take a look at GetApp’s top 25 marketing automation tools on the market today.
I hope you’ve discovered a new tool today. If you have any favorite tools that haven’t been mentioned be sure to leave a comment.