As the world is starting to become more digitized, people are beginning to have a stronger dependency on mobile phones. From communication, to social media, and now even shopping, a mobile device can do it all. This activity spans everything from communication and social engagement to transactions and commerce.

Buyers are currently hooked on the idea of mobile loyalty and rewards programs as it makes shopping a lot easier and more enjoyable. Many consumers say that these programs actually motivate them to make purchases more often. But, it is not only the consumers that are benefiting from such programs, the various brands that implement them can benefit as well.

A mobile-enabled loyalty program offers a distinct win-win scenario for brands (more usage and rich data) and consumers (more availability, rewards, and personalization). These programs bring in more revenue for companies, and bring satisfaction to shoppers.

In order for a mobile loyalty programs to be successful, they must improve interaction with customers to drive more frequent purchases and behaviors. Mobile technology and capabilities have evolved into the perfect channel for this type of engagement.

With mobile, brands can alert customers when they are near a frequently-shopped location and offer an incentive—driving traffic to physical store locations. Furthermore, mobile-enabled loyalty programs can be tied into the existing CRM/loyalty database to reflect current point balances, or to present updates on a user’s loyalty level.

Other benefits of mobile-enabled loyalty program include increased basket size, reduction of cost in comparison with paper-based reward strategies, personalized engagement, and separation from competition. With the countless benefits, it is hard to fathom why more brands do not have these mobile programs implemented in their systems.

On the consumer end, the demand for these mobile programs is rapidly increasing despite the fact that 65% of brand marketers say that they lack the IT resources to make these integrations happen. No matter how many or how few brands implement these programs, the consumers’ desire for them will always be there. The biggest motivator behind this desire is overall rewards. Consumers value this feature much higher than information on events, deals, content, or points. Additionally, in terms of how they would like to be notified of their rewards, many consumers said that they would prefer text messages as opposed to e-mails, push notifications, or direct mail.

The biggest barriers to an individual signing up for such a program includes requiring too much information, inconvenient sign-up times, irrelevant offers, and too frequent communication. If these sign-up issues are addressed correctly, companies are more likely to receive a higher volume of consumers to sign up for their programs.

In order to have the best mobile-enabled loyalty program possible, it is important to motivate, reward and make it fun for consumers. If these three things are accomplished, you are on your way to a successful mobile-enabled loyalty program that will keep customers coming back for more.