Business owners and marketers are continually looking for new ways to forge connections with their audience. Customer loyalty is something you can start building with your audience during all of the significant stages of your sales funnel.

Today we are going to take a look at ways to improve the connection between brands and their customers. We will examine how to build customer interest and rapport during the awareness and consideration stages, as well as post-purchase.

Let’s dive in and show you how to start building customer loyalty on your website.

Build Social Proof

If you want to capture leads early, you need to think about how you can build social proof on your website. Social proof is a psychological phenomenon where people tend to trust brands based on the buying decisions of others. For example, if a friend has ever influenced you into buying a product or service, that’s social proof in action.

There are various ways to build social proof on your website. The most common way brands build with this tactic is by posting reviews and testimonials on their website. Customer feedback should play a massive role in your marketing strategy, but it can also impact the way consumers on your website see your brand.

If someone finds your page for the first time, will they see what other people are saying about your products? Testimonial pages are an excellent resource that consists of all of your best feedback from customers and high-ranking individuals in your industry. This tactic builds trust because new leads can quickly see that your brand is well-known and liked by your customers.

Would you trust a website if you were browsing their page and spotted the image below?


Create Valuable Content

Creating valuable content will help build the trust of customers, regardless of where they are at in your sales funnel. Consider that 77 percent of consumers read blogs, and it’s easy to understand why articles are the best way to create meaningful content.

Your blog posts should relate to your niche and target the pain points of your customers. For example, if you own a marketing website, you would want to create content that tackles issues consumers have with email, social media, and website marketing.

The key to building trust with your audience is by providing reliable, factual information that’s presented in an easily digestible format. Make sure you’re regularly researching your niche and looking for opportunities to write content on the latest statistics and news in your industry.

Creating valuable content requires you to get in the mind of your average customer. What kind of struggles do you think they face? Do you have solutions that can help make their lives easier? Are there breakthroughs in your industry that could help your customers? You must consider all of these details when you’re brainstorming and writing content.

Cultivate a Community

Nothing builds trust like a sense of community. We all enjoy that feeling of belonging, and you can bring people that same feeling with your website.

Many businesses have general forums and VIP areas where customers and prospects alike can talk about your products and services, the industry as a whole, and just to shoot the breeze. This tactic brings together people who would otherwise never encounter each other and helps build a robust and loyal community.

It’s possible to create social media groups where people can talk online. Your goal is to transfer over to your website to speak with people who regularly use your product or service. Few things build loyalty like friendships. As consumers forge connections with other people on your website, their overall commitment in your brand increases.


There are countless ways to build customer loyalty on your website. The three methods mentioned here will help you create a dedicated following who enjoy your products or services. You should also focus on building a stellar customer support team and use social media to engage with your audience. As your business grows, you’ll have many opportunities to build trust with consumers.