Twitter Facebook LinkedIn Flipboard 3 We’ve all heard the saying, “It’s cheaper to keep an existing customer than to gain a new one.” But how do you ensure that your customers will stay loyal? You should first understand how customer loyalty works. It starts with how you treat your customers. If customers are satisfied with their purchase and your customer service, they are likely to return. Customer decision making is not always logical. Customers make their decisions based mostly on emotion, meaning in order to keep your customers, you should appeal to their emotions. It is a great idea to actually ask your customers if they are satisfied. This is because the majority of business owners and executives believe their company is providing exceptional customer service, when in fact, over half of their customer disagree. This infographic bellow illustrates the importance of customer loyalty on your bottom line. The information presents beneficial insights of how customer loyalty works, the solution, and the future of customer loyalty programs. Infographic is provided by National Business Research Institute Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?