Twitter vs LinkedIn PostingThe principle is simple: Cross promoting content across a number of different social media networks can help you increase your message’s reach by putting message in front of a larger audience than posting on one network alone. That is one of the main reasons why many Social Media Management Systems have such a large appeal – they let users publish content to multiple social media networks at once.

However, it is important to remember that there are different languages used on each social media environment that don’t translate to one another, especially with regards to Twitter. For example, it is typically ok to publish the same post to Facebook and LinkedIn, as the languages used are similar. However, you should never republish the exact same thing that you post on Twitter to one of the other networks if it uses Twitter-specific language. Imagine someone on LinkedIn who is not on Twitter trying to decipher this message: “@MktngJessie365 thx for the gr8 info at #MktBlitz2014”. They would be lost. As such, your messages must be adjusted for the network you are posting to, or else you will alienate your network and your audience will likely start to tune you out.

Thankfully this can easily be prevented with a few quick checks. Listed here are three things to review when determining if a Twitter message should or should not be reposted as-is to other networks:

1. Overall Length and short-type. Twitter users know they have to squeeze their message into the 140 character limit. They therefore shorten their messages, use acronyms, or even shortened words like ‘bc’ instead of ‘because’ and ‘ty’ instead of ‘thank you’. That type of language is both not needed and not welcome on LinkedIn or Facebook. If your message contains abbreviated words or seems choppy because of its length, just keep it to Twitter or revise it before posting to another network.

2. @Mentions. When users mention others on Twitter, they are mentioning them by their specific Twitter handle, or username. This does not translate into other networks. Someone on Twitter might have the username of @JimmyHotRod while on LinkedIn his name might be James Moynihan. Remember that if you mention anyone on Twitter in a Tweet, don’t cross-promote that message to other networks.

3. Hashtags. While on Twitter you are encouraged to use hashtags (#) to join conversations, hashtags are not supported on LinkedIn. They look funny, they don’t link to other messages with the hashtag, and users often perceived this action as lazy or as an afterthought. Bottom line — if your Tweet contains a hashtag, do not cross promote it on other networks as well.

Remember that in general, cross-promotion of content certainly has a place to help expand your message’s reach. It is also ok to post a similar message to multiple networks, just make sure that you adjust the message itself for each network you will be posting it on. This extra step shows that you care about the audience you are conversing with and respect the language of each network. It may just take a minute, but it will truly go a long way in the eyes of your online audience.