LinkedIn is expanding their relevance to new demographics day by day. Most recently they launched their University Pages alongside allowing students from the age of 13 and older to make use of the LinkedIn Platform. This is all part of its goal to entice prospective graduates and students in the tremendous career benefits in using this platform.
University Pages [are] college specific profiles that offer features tailored to a school’s community. With these Pages LinkedIn aims to help education institutions woo new students and stay connected with their alumni – Sprout Social
Accuracy of People Data
There are of course numerous job boards, portals and other sites which are useful for jobseekers, but not all of them are as accurate or trustworthy as one might think. The trouble with generalist job boards can be that employers have to sift through thousands or irrelevant application and assume that what these applicants are stating is the truth. A great benefit of using LinkedIn instead is the credibility of the professional profile through inclusion of the University in question (as well as work experience and other bits).
What are Students and Graduates Doing on LinkedIn?
Studies showed that students and graduates are actively using LinkedIn to research companies, check out career paths, prepare for interviews, get introductions and referrals, make business contacts, extend their resumes, collaborate with college alumni for advice and opportunities and to find internships and jobs (Higher Education Marketing Blog).
LinkedIn Education and Why Companies Should Get Involved
“35 % of LinkedIn’s students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago’. – Achievers 2012 Study
The above mentioned statistic showcases the growth potential of LinkedIn campus recruiting in the years to come. The education tool has established relevance and accreditation to these online professional profiles. By viewing it as a three-sided ecosystem LinkedIn understands that it is a relationship between the Students, Employers and Universities.
As a student or recent graduate you might not have adequate work place experience. In that case what is most important is your credibility as a student. LinkedIn Education gives that stamp of approval in convincing prospective employers that you are in fact qualified. In subscribing for a Premium LinkedIn membership graduates will be able to get enhanced exposure to employers.
By not getting involved and creating a company profile on LinkedIn, companies are missing out on hundreds of qualified applicants ‘ready’ to become employed. Through creating a company profile and staying active on the LinkedIn platform you give students the chance to consider your company and job listings as a prospective career path.
Company profiles also help jobseekers to establish a relationship or connection long before the application process. Allow these graduates to get to know your company culture; what you are looking for and your vision for the future.
Tips for Recruiting Graduates on LinkedIn
- Assure that your company’s page is complete and accurate. This will show prospective employees that you are transparent and approachable.
- Have a content strategy for your company page, be sure to put out regular updates about the business, your industry and other useful information..
- Do create showcase pages for specific parts of your company, especially if your organisation is large and has many different offerings.
- Target students and graduates via advanced searches or straight from University pages, be aware that they will both check out the recruiter’s profile and your company page(s).
- If you have LinkedIn Recruiter, make use of LinkedIn’s new CheckIn feature at campus events to connect with the right individuals and draw attention to the happenings.
- Track and engage with individuals as you would do when networking. Get to know possible candidates and offer them guidance and assistance in their job search endeavours.
Finally, here’s a video from LinkedIn UK designed to get more students joining and using LinkedIn for job search:
http://www.youtube.com/watch?v=UVzyLK_0i7sGot any other ideas? Please let us know in the comments below!