Jay LeonardLast week I posted a LinkedIn Update about how many people took advantage of LinkedIn’s “Happy Birthday” feature. It received the highest number of views of any Update I’ve posted since LinkedIn began “Who’s Viewed Your Updates”.
The Numbers:
- 5696 Total Views
- 29 Likes
- 25 Comments
Here is a breakdown.
1,031 Views from my Level 1 Connections. That’s 30% of my total Level 1 Connections. That amazes me because Updates are in a time stream. That means 1,031 of my Connections were on their Home Page when I posted this. 18 of them Liked the Update and 23 people made a Comment about it (mostly “Happy Birthday”). Triggering responses is critical to going viral because responses from your Level 1 exposes your message to your Level 2 – people who don’t know you.
4,267 Views from my Level 2. The update was seen by 4 times the number of people who did not know me as it was by people who knew me. This implies a few of the Level 1 responders have big networks. Again, some of them Liked (5) and Commented (4).
398 Views from my Level 3. While I am excited to get this far out of my network, I thought this number is not bigger, but hey, I am not complaining. Besides, some people in my Level 3 Liked and Commented, meaning it went to my Level 4 – beyond what LinkedIn displays in W.V.Y.U..
The best part about this feature is that I can click on the “See Full Conversation” link to view all comments and reply to any or all of them. This makes it a two-way conversation.
The Opportunity for Corporations
I recently asked a VP of Sales, “How would you like to add 250 people to your Marketing Dept. overnight without increasing payroll?” Of course, I was talking about his sales force of 250 reps. Imagine all 250 sales reps getting these results twice a week. That would be 148M views a year.
That’s likely to generate a few leads, don’t you think?
This article was written for Business 2 Community by Jay Leonard.
Learn how to publish your content on B2C
Join our Telegram channel to stay up to date on breaking news coverage
Add B2C to your Google News Feed
This is wonderful but please include a link to the article that you are referring to – Thanks
Thanks for the reminder, Elo. Here is the original blog: http://thesalesfoundry.com/linkedin-brightens-up-my-birthday/