6 25 blog

 

Say hello to analytics on LinkedIn! LinkedIn recently introduced new analytics tools for publishing content as a way for users of the professional social networking site to better understand how others are engaging with their page. The site continues to be a popular method for individuals and businesses to enhance their online presence in today’s professional world as a platform for meaningful discussions and forming connections. It is a great, if not the best way to network and interact with professionals, businesses, and other organizations that relate to a user’s interests, industry or goals.

The new analytics tools being rolled out by LinkedIn allows users to view a summary of how past posts have been received by breaking down number of views, likes, comments and shares. It also allows individuals to see specifically which users have interacted with their posts, so it’s easy to gauge the impact specific posts have on certain individuals. This better allows for pinpointing of those most worth networking with and builds following based on feedback.

In addition to simply showing which users have interacted with the content and how they have done so, the data provided also provides demographic analysis. This can provide users with details about people interacting with the page, (including geographic location, industry, job title, and how they found the page) which can help provide valuable information in order to enhance SEO. Analyzing who is or is not interested in the type of content being posted is crucial to building a loyal audience, that will ideally breed valuable connections.

These tools have significantly increased the capability of LinkedIn users to effectively reach their target markets, whether it be consumers, hopeful business partners, or potential employers. Originally, LinkedIn was a good way to socially network and find connections, but these new measurements allow for LinkedIn to become another hub for digital content in the world of social media. By becoming a site that is focused on content-driven networking, LinkedIn now offers more opportunities for users to benefit from their services by allowing them to see where their content is succeeding or falling short.
Specifically, these analytics tools allow the various types of LinkedIn users to benefit through their profiles in several ways that will optimize their online image in a professional manner. For a person looking for a job, these tools can allow them to see what types of companies best correlate to their area of expertise and if they are actively pursuing candidates. For companies or organizations, these tools become useful in enhancing their brand, and can give other LinkedIn users a detailed impression of what the company or organization does, what they’re passionate about, and what they specialize in. Businesses now have another way to recruit candidates by fostering the connections they make, which are easily facilitated by the analytics tools.