LinkedIn Update: Magnet Minute

This week on the Magnet Minute, Amy discusses the new updates to LinkedIn. With all the changes that have been happening on the platform, we thought it would be good to give you the run down.

One of the first things you’ll notice, especially if you haven’t logged on in awhile, is that the network has been completely redesigned its interface. From desktop to tablet to smartphone, LinkedIn has a new look. It’s much more visually pleasing, as well as a little nicer to navigate, get updates from your professional connections, and find information about people and companies.

Now you have the ability to follow public figures and thought leaders on LinkedIn. People with a large following have a “follow” button on their profile so you can stay up to date with their professional updates, sort of like Facebook’s “subscribe” feature. These people include the presidential candidates, Richard Branson, Tony Robbins, and many more.

LinkedIn also introduced a new way to recommend someone for their work through “Endorsements.” The section on your profile labeled “Skills and Expertise” is going to be more important than ever. Those keywords are posed as questions to your connections and if someone believes that you excel in any of them, they can endorse you with just one click. The skills that get the most endorsements go to the top of the list, so someone checking out your profile gets an idea of your best strengths. What’s also interesting is that connections can add a skill to the list and endorse you for it if they feel it should be listed. Just watch out for someone endorsing your ability to bake a cake when your profile focuses on your marketing career.

What do you think about the changes on Linkedin? Anything you would like to see in the future? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

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