Key Takeaways: Why Your LinkedIn Post Disappeared

  • Breaking group rules on LinkedIn can lead to being put into moderation, affecting visibility across all groups.
  • Even minor infractions can trigger strict responses from moderators on social platforms.
  • Familiarize yourself with and adhere to the specific rules of each social network to avoid penalties.
  • Remedies include reaching out to moderators for rule clarification and assurance of future compliance.
  • Regularly review platform rules, as they can change frequently and vary between networks.

Our Experience with LinkedIn Posts Disappearing

Last week, when my colleague posted to one of her groups on LinkedIn, the comment disappeared.

Then she noticed that when she posted anything to any of her groups, nothing published. When she clicked on “Your Activity” under her picture in one of her groups, she found that her posts to that group were in “moderation.”

After doing a little investigating she discovered that when a moderator feels that someone has posted something that breaks the group’s rules, that moderator can put the member into “moderation.”

That wouldn’t be so bad, except that once one moderator does this, nothing that member posts to any of her groups will be published until that group’s moderator allows it.

Because so few moderators go through posts marked for moderation.

In essence, the member becomes invisible to all of her groups. If my colleague was spamming, this treatment would be deserved. However, her infraction was to put up an interesting article (not written by her) without a “discussion question.”

The group requires a “discussion question.” Not a huge infraction, but one that apparently earned the wrath of the moderator.

The Importance of Understanding Platform Rules: A Facebook Case Study

During that same week, one of my staff posted to one of our client’s walls. We were running a contest (perfectly legal) but the post was worded in such a way that it appeared to have broken the rules. The Facebook Police immediately pounced.

Because these platforms seem so easy to use, we may not always pay a lot of attention to rules. However, since we don’t own the platform, we are bound by the rules – and those rules can change – and can change often.

Even some self-proclaimed “experts” are getting it wrong. I was recently at a seminar given by a “Marketing Guru,” who told the 60-odd people in the room to do something on Facebook that is clearly against Facebook’s recently published rules. The expert was apparently getting away with this tactic – hopefully his audience will too.

Solutions for Social Media Content Policy Breaking: Steps to Take

There may be remedies for some of these problems.

In fact, when my colleague wrote to the moderator of the group that had dinged her, and assured her that she would be more careful to follow the rules, the moderator graciously removed her from “moderation” and her posts are now appearing.

Lesson learned. She now carefully reads the rules of the groups she belongs to.

As for Facebook, my staff member had to read the regulations and sign that she understood before her account was reactivated.

Here are some detailed solutions and steps to consider when dealing with social media infractions:

1. Immediate Acknowledgment:

Upon realizing a potential infraction, promptly acknowledge it. This could mean deleting a post that violates platform policies or temporarily halting your social media activities. Swift acknowledgment demonstrates responsibility and a willingness to comply with platform guidelines.

2. Understand the Infraction:

Carefully review the notification or warning from the social media platform to understand the specific rule violated. Social media platforms often have resources or help centers that explain their policies in detail. This understanding is crucial for rectifying the issue and ensuring it doesn’t recur.

3. Reach Out for Clarification:

If the nature of the infraction isn’t clear, or if you believe there’s been a misunderstanding, don’t hesitate to contact the platform’s support team for clarification. Be polite and professional in your communication, clearly stating your case and asking for specific details about the violation and how to address it.

4. Take Corrective Action:

Based on the infraction, take the necessary corrective action. This may involve removing the offending content, changing the wording of a post, or updating your account settings. Document these changes; if you need to communicate further with the platform or your audience about the steps you’ve taken, having a record can be helpful.

5. Review and Revise Content Policies:

Use the incident as a learning opportunity to review and possibly revise your or your organization’s content policies. Ensure that everyone involved in managing social media accounts is aware of the guidelines and understands the importance of adhering to them. Regularly updating your content strategy to align with platform updates can prevent future infractions.

6. Educate Your Team:

If you work with a team, conduct a session to discuss the infraction and the importance of compliance. Sharing insights and best practices can help your team understand the potential repercussions of violations and the importance of maintaining a positive online presence.

7. Monitor for Compliance:

Implement a system for monitoring content before it’s published to catch potential infractions proactively. Utilize social media management tools that can flag keywords or sensitive content that might be in violation of platform policies.

8. Develop a Crisis Management Plan:

For businesses, having a crisis management plan that includes steps to take in case of a social media infraction can minimize damage to your brand’s reputation. This plan should outline how to communicate with your audience and stakeholders about the issue and the measures taken to address it.

9. Rebuild Your Reputation:

If the infraction has impacted your online reputation, take steps to rebuild trust with your audience. This might involve a public apology, transparency about the steps taken to correct the issue, and content that reinforces your commitment to respecting platform guidelines and your audience’s expectations.

Expert Advice: How to Navigate Social Media Regulations

Navigating social media regulations requires a proactive and informed approach to ensure your content remains visible and compliant.

Experts in the field offer valuable advice to help individuals and businesses effectively manage their social media interactions while adhering to platform-specific rules. Here are some key strategies:

1. Stay Informed About Updates:

Social media platforms frequently update their terms of service and content policies. Experts recommend subscribing to official platform blogs or newsletters and attending webinars hosted by the platforms to stay updated on any changes.

2. Understand the Platform’s Culture:

Each social media platform has its own culture and unspoken rules. Understanding these can help you tailor your content appropriately. For example, what works on LinkedIn might not be suitable for Twitter. Engage with your audience in a manner that respects the platform’s etiquette.

3. Read the Fine Print:

Before engaging on a new platform, take the time to read through its terms of service, content policies, and any guidelines for community engagement. This can help prevent unintentional violations.

4. Use Tools for Compliance:

Several tools and services can help ensure your content adheres to regulations. For example, content moderation tools can flag potential issues before they go live. Additionally, consulting with legal experts who specialize in digital communication can provide an added layer of security.

5. Engage with Moderators and Communities:

Building a positive relationship with community moderators and members can be invaluable. If you’re unsure about posting something, don’t hesitate to reach out to moderators for guidance. Engaging positively with the community can also help in case you need support.

6. Plan Your Content Carefully:

Planning and reviewing your content carefully before posting can prevent many issues. Ensure your messages are clear and do not inadvertently violate platform rules. When in doubt, err on the side of caution.

7. Respond Promptly to Violations:

If you do run into issues with platform regulations, respond promptly and politely. If your content is flagged or you’re placed into moderation, reaching out for clarification and resolving the issue quickly can help mitigate any negative impact.

8. Educate Your Team:

If you’re managing social media for a business, ensure your team is well-versed in the regulations of each platform you use. Regular training sessions can help keep everyone informed and prevent mistakes.

Wrapping Up

Because social networks have become such an integral part of marketing for most of us, keeping out of trouble is very important – especially when you realize that you could be just a few keystrokes away from a life sentence in LinkedIn Jail.