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        • Earn interest on Ethereum
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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Best Forex Signals
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
      • Best Meme Stocks
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      • Best NFT Stocks
      • Best Oil Stocks
      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
      • Most Undervalued Stocks
      • Company Stocks
      • Buy Adobe Stock
      • Buy Alibaba Stock
      • Buy Alphabet Stock
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      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DocuSign Stock
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Brokers CA
        • Best Forex Brokers IN
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        • Best Forex Signals
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        • High Leverage Brokers
        • Low Spread Forex Brokers
        • Trading Robots
        • Algorithmic Trading
        • Bitcode AI Review
        • BitiCodes Review
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    Digital & Social⟩LinkedIn

    What is a LinkedIn Landing Page?

    author imageKane Pepi Last updated: 7 April 2017
    Twitter Facebook LinkedIn Flipboard 0

    LinkedIn has over 450 million members because the platform helps professionals and advertisers expand their networks. Professionals get access to an extended network of businesses, industry groups, and colleagues while advertisers get to showcase their products and services to a specific demographic.

    One of the most effective ways for businesses to maximize LinkedIn is to use landing pages.

    Since LinkedIn is the networking site for professionals, it makes sense to have ads and landing pages that are professional and create a great first impression, too.

    Remind me, what are landing pages?

    Landing pages are standalone pages dedicated to persuading visitors to take an action such as a download an ebook, register for a webinar, sign up for a free trial, schedule a demonstration, etc. (For some landing page inspiration, check out these examples.)

    With regards to LinkedIn and its ads, the page you arrive at after clicking an ad is a LinkedIn landing page.

    The strongest and most convincing LinkedIn landing pages are streamlined so that users get relevant information quickly and pushed towards the call to action. A strong LinkedIn advertising campaign might use message matching, where the LinkedIn ad and the corresponding landing page both share headline text, images, and/or color schemes.

    Let’s take a look at several LinkedIn landing pages, their corresponding ads, and evaluate how well each example persuades visitors to take action.

    (Keep in mind, for shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some pages may be undergoing A/B testing with an alternate version than is displayed below.)

    1.LinkedIn marketing ebook

    linkedin marketing ad 1

    landing page 1

    Why the page was built:

    To get visitors to download insider tips for marketing on LinkedIn.

    What the page does well:

    • No header navigation helps keep visitors focused on the landing page.
    • The “sauce” image is relevant to both the copy and the advertisement. The photo of LinkedIn secret sauce is directly connected to the secret sauce copy in the header.
    • Good use of white space helps the page to flow better and lets each element breathe, especially the headline and image.
    • Bulleted copy quickly explains the main takeaways from the ebook and why visitors should download it.
    • The “AutoFill” button lets visitors complete the long lead capture form with a single click instead of completing the long form.

    What the page could change or A/B test:

    • The LinkedIn Marketing Solutions logo is hyperlinked to their respective blog, which acts as a distraction on this landing page. It’s also part of a sticky navigation in that it’s always present by scrolling with the visitor up and down the page. This constant reminder counteracts the main goal of the page: download the secret sauce ebook.
    • The 8-field form causes friction because it can be overwhelming for visitors to complete.
    • The CTA button is the same color as other elements on the page. A more distinct color, such as orange, would help the button be more noticeable.
    • The CTA copy is bland. “Download Now” is vague and not personalized. A better choice would be “I’m Ready To Learn The Secrets Of LinkedIn Marketing” because it is more specific to the offer.
    • A footer full of links provide easy exit routes off the page and away from this LinkedIn ebook.

    2. Pantheon hosting

    ad 2

    linkedin landing page 2

    Why the page was built:

    To persuade visitors to sign up for a free hosting account.

    What the page does well:

    • Bulleted copy (along with iconography) describes the benefits that visitors can expect from their free Pantheon account.
    • The CTA button appears twice on the page, with a contrasting color from the background both times.
    • The short form doesn’t ask for any more information than is necessary.
    • The form scrolls with you up and down the page, acting as a constant reminder to sign up for a free Pantheon account.
    • The Terms of Service link beneath the form helps add trust to the page for those visitors who are concerned about their information being shared.

    What the page could change or A/B test:

    • Pantheon’s logo is hyperlinked to their homepage, potentially driving visitors away from signing up for a free account.
    • The navigation bar and the footer give visitors an opportunity to leave the landing page without first converting on the offer.
    • No secondary header makes the headline feel incomplete because it doesn’t help clarify the offer and demonstrate Pantheon’s UVP.
    • The CTA button could be larger to attract even more attention.
    • The “Sign Up Now’ CTA copy is not as inspiring as it could be to maximize conversions. “Create My Free Account” is more enticing and could persuade more prospects to convert.
    • A footer complete with website pages, social media links, and a separate CTA for the blog all distract attention away from the free account offer.

    3. Comcast business internet

    comcast ad 3

    linked in marketing landing page 3

    Why the page was built:

    To encourage visitors to get a Comcast Business quote.

    What the page does well:

    • The value package and price are included on both the ad and landing page, so visitors know they’re in the right place to redeem the offer.
    • There is no navigation in the header so visitors cannot easily escape this landing page.
    • The graphic is relevant to the offer because it shows exactly what visitors can expect — internet, TV, and phone service.
    • Urgency is used by putting the promotion’s end date in the graphic.
    • Bullet points quickly explain why visitors should purchase business internet services from Comcast.
    • The word “free” is used in the form headline and the bulleted copy, which helps push prospects just a little closer to converting on this offer.
    • The form only asks for first name, last name, email address, and zip code. Short forms like this one reduce friction.
    • The privacy statement allows visitors to see how their information will be shared, if at all.

    What the page could change or A/B test:

    • Comcast Business’ logo is hyperlinked to their homepage. Since this is one of the first things a visitor will see upon arrival, they may be tempted to click away from this free quote offer.
    • The phone number could be enabled with click-to-call, so that visitors have another option for immediately contacting Comcast Business about the offer.
    • The CTA button color doesn’t “pop” off the page because it’s already been used multiple times on the page. In order to better stand out, the CTA button could be red.
    • The CTA copy could be personalized. Instead of “get started” the CTA could say “Get My Free Quote.”
    • Multiple footer links including social media and a site map provide easy exit routes away from this landing page — potentially reducing conversions.

    4. University of Wisconsin Platteville

    ad for landing page 5

    landing page 5 college

    Why the page was built:

    To get prospects to request information about the Master of Science Organizational Change Leadership degree.

    What the page does well:

    • The school’s logo is not linked anywhere, so visitors cannot leave this page as easily.
    • No header navigation bar means all visitors to this page stay focused on the goal: requesting program information.
    • “Your best career move” acts as a form headline and implies that completing the form is a smart decision.
    • The CTA buttons on the page contrast with the immediate background color, making them visible to visitors. However, the orange chat window is the same color as the CTA, which prevents the CTA from standing out as well as it could.
    • The award badges are a good way to add trust.
    • The testimonials provide strong value because they give worthwhile information along with names, head shots, and the type of degree acquired.
    • The CTA button below the fold uses an anchor tag that, when clicked, directs visitors back up to the form to complete the goal.

    What the page could change or A/B test:

    • The header and secondary header could be more specific to the offer.
    • The 12-field form is overwhelming, and all but two fields are required. Why is phone number not required, but middle initial is? The number of forms could be drastically cut down, or a multi-step form could be used instead to encourage more conversions.
    • The “Submit” CTA copy is uninspiring at persuading visitors to act. A better alternative would be, “Send Me Program Information” because it’s personalized to the offer.
    • Visual cues such as down arrows could help persuade visitors to scroll below the fold and read the testimonials.
    • The 2015 copyright is outdated and could cause prospects to think, is the program still worth my time? Is the program still on those award lists mentioned?

    5. Geico auto insurance

    geico ad 6

    geico landing page message matching

    Why the page was built:

    To persuade prospects to get a free Geico auto insurance quote.

    What the page does well:

    • Message matching the ad copy to the landing page headline, as well as the background color, helps make prospects feel more comfortable in converting.
    • Geico’s logo is unlinked, which helps keep visitors engaged on the page, rather than bouncing to Geico’s homepage.
    • Without a header navigation, prospects can’t escape the landing page very easily.
    • The 1-field form eliminates form friction because it only requests the prospect’s zip code.

    What the page could change or A/B test:

    • The top of the page simply reads “Auto Insurance.” Instead it could say something less vague and more related to the offer.
    • The word “free” is not emphasized enough for the offer. It’s only mentioned once and not made more prominent in the headline, CTA copy, or otherwise.
    • The CTA copy could be more personalized to the offer, such as “Get My Auto Insurance Savings” instead of “Start Quote.”
    • Adding a testimonial or short video could really help add trust to this page and the free quote offer.

    Which LinkedIn landing page would persuade you to convert?

    Companies using LinkedIn ads understand that they are reaching a professional user base, so they craft their landing pages specifically to that target demographic. Some landing page examples above were more optimized than others, but they all focus on a single offer and push prospects toward that call-to-action.

    At Instapage, we emphasize to marketers that landing pages establish a great first impression to generate leads so marketers can nurture those leads into customers. Without a great first impression, you’re likely wasting ad spend on poorly designed pages.

    What did you think of these LinkedIn landing pages? Leave a comment below and join the discussion.

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      This article originally appeared on The Mention Blog and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Kane Pepi

    Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendly

    … View full profile ›


    More by this author:
    • VoIP Basics: Everything Beginners Should Know!
    • Bitcoin Investment, Trading & Mining: The Ultimate Guide for Beginners
    • Is This a Better Way to Set Your 2020 Goals and Resolutions?

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