Twitter Facebook LinkedIn Flipboard 0 It’s one of the most established, best-known social networks in existence—so why does LinkedIn sometimes feel like the puny kid brother to Facebook, Twitter, and the rest? It’s certainly not because there is any lack of activity on LinkedIn. Currently, the site boasts more than 259 million registered users across the globe. Every second, two new professionals join the LinkedIn network. LinkedIn has reach, but it also has prestige. It is the world’s largest professional network. All of the 2013 Fortune 500 companies have executives on LinkedIn—and more than 3 million total companies have pages on LinkedIn. Yours should be one of them. Yes, some small business owners still hold out, thinking LinkedIn to be less important than other social channels—but that’s clearly their loss. It is very much advantageous to get started on LinkedIn today. Staking Your Territory If you’ve never started a company page before, it’s really pretty easy: At the top of the LinkedIn home page, under “Interests,” select the option for “Companies.” On the next screen, look for the “Add a Company” option in the top right-hand corner. Click it. Enter your company’s name and an official e-mail address; if that e-mail address is different from the one you used to sign up for your personal LinkedIn account, then you will get a verification e-mail. You’ll then need to enter some company information, starting with a vanity URL; if at all possible, choose a URL that is consistent with the URL for your website, your Twitter handle, your vanity Facebook URL, and so forth. Also enter a short description of your company—at least 250 characters, no more than 2,000. Your description should be less about you, more about the value you offer to your clients. It should tell the story of your services and what makes your brand distinct. You will not get an option to “preview” the page before you publish it, but you can always revise or modify it later. Further Tips for Savvy LinkedIn Use A few other brief pointers: Anyone whom you are connected to on LinkedIn can be added as an administrator to your company page, but make sure you only assign this role to people who really understand the vision and identity of your company—not, say, to a summer intern or a brand new employee. If your company is hiring, you can add recruiting posters that showcase what a great place at which to work your company is. This isn’t just good for your recruiting efforts, but it also builds your brand’s reputation and prestige among industry peers. Make sure to pick a compelling, high-quality header image for your LinkedIn profile. Fill out all of your company’s specialties and products! Make sure you join some groups—but not just groups that directly apply to your industry. Say that you own a plumbing company. You’ll want to join some plumbing-related groups, but perhaps also some general contractor groups, some home maintenance groups, and so forth—broadening your net and extending your LinkedIn connections! Completing your LinkedIn profile, and then filling it with activity, is a necessary component of any sound content marketing strategy. The team at Grammar Chic stands ready to help. Learn more: Visit www.grammarchic.net or call 803-831-7444. Twitter Tweet Facebook Share Email This article originally appeared on Chic Content Marketing and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?