Twitter Facebook LinkedIn Flipboard 0 Businesses, like any other field, involve people. Most often, it is your rapport with them that seals the deal, rather than your product or service alone. The world is fast moving towards a virtual social network that knits everyone closely. Enterprises and companies aren’t falling back. Customers prefer to stay in touch & follow their brands through social networks, while the companies use the networks to market. LinkedIn provides an amazing platform to achieve this. It’s a unique blend of a professional setting in a social atmosphere. Read on to know what LinkedIn offers to a brand. The network is expected to grow more as people are integrating their social and professional needs. Company Pages – Like individual pages, companies can have their own page too. It functions pretty similar to the individual pages. You can add images, post updates and help your followers engage with you on the network. Your updates can be as creative as you want. Add photos about a recent achievement in your company, instead of plain text. Engagement is the main metric of effective posts. So, make sure your posts are created for your followers. Include information or news that they would like to see and hear about. Is there anything new here? Now when you share a link, you can also customize and preview the image that opens with the link. Interact with your followers to increase likes and engagement. When they leave a comment, make sure you respond to it. Too much of talking alone doesn’t work. You need to listen to your followers too. Glance at the feed to see posts from the companies you follow. Manage your Company pages easily through ‘Companies Home.’ Showcase Pages – It needs no explanation as it’s all in the name. Who wouldn’t like to showcase their company? LinkedIn lets you create a separate page that would talk about specific units or products. Huge companies with multiple products have exclusive customers for a particular product. Creating a showcase page lets you target and engage with such specific customers. As I said above, draw a line between talking about your products and bragging. Advertisements, in the name of posts, disgust people. Learning from the Experts – If you’re a growing enterprise, LinkedIn is an amazing platform for you to learn. You can find the best performing Company Pages and stay in touch with them. That includes your competitors too. Apart from understanding how you can work on the network, you also get to understand the customers better. This professional network had recently announced a list containing the best performing Company Pages. You can follow such pages and gain insights about what made them outshine others. And one day, probably your page would be on the list too. This feature-filled network is also fun-filled. Share your views about using a Company Page on LinkedIn with us today. Staying Up-to-Date – Recently, LinkedIn introduced Showcase pages and updated the customizable photo feature. Look for updates that would improve user-experience on the network. Twitter Tweet Facebook Share Email This article originally appeared on Submitedge SEO Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of … View full profile ›More by this author:Mastercard CFO sees Growth Opportunities in CryptoMarvin Inu Trending on Twitter – Is Tamadoge Next to Pump?Hashed VC Reveals it Lost $3 billion worth of Luna in Crash