It seems social networking sites are banding for a same new look with LinkedIn’s recent release of a simpler, more modern homepage design. LinkedIn is prompted to do so by its goal of giving value out of their site by creating simpler, more relevant experiences. This 2012 user interface change seems to be a confident move by LinkedIn, because the change is widespread and instant, instead of its past user interface changes that were released on a “server by server” basis.

The social networking site for business professionals enables an easier interface for users to find who they can help, or who can they find help from. A lot of social networking professionals and enthusiasts are writing about how to take advantage of the capabilities and opportunities LinkedIn can bring, spawning books, ebooks and how-to posts on the net. The overhaul of the user interface is important to these people as well as the existing users.

On first glance

linkedin fresh UI
A fresh linkedin interface
http://www.linkedin.com/today/
The Linkedin News UI

There is really no step by step orientation on how to use LinkedIn. The navigation is still pretty much intuitive and common sense, making it better for existing as well for new users.

The very first thing that will be noticed about the new design is that there is less clutter. This management of website ingredients also made the LinkedIn homepage seems a little bigger. Truth be told, it makes it a lot more similar to Google+ than Facebook. It has a good branded feel to it that make sit join the lot in looks, not just in spirit.

There is now a black Menu bar on the top where headers of Home, Profile, and Contacts are placed. The blue and white writing is also comforting point that reminds well of another social networking site. The menu bar remains and follow the users whatever page he goes. Users can now easily create a message or check news wherever they are on LinkedIn.

The boxes “People you may know” and “Jobs you may be interested in” are still there on the right hand side, and existing users will find this retention very comforting. The idea behind these is to make interface a lot simpler, focusing more on the layout of information for a much easier grasp on what is there.

New look deeper

Looking closely, it finally looks like the social networks we know, like Google+ and Facebook. There is now a very useful update stream, which can feature a lot of photos and media, all while being cleaner and easier on the eyes. Important updates are set to trending topics, news, and professional updates based on what your connections and industry are reading, making the user very updated on what is happening in his/her profession. With this LinkedIn has breached into the sort of niched news feeder function, the use of which will determine user popularity in the future.

One of the bigger changes this time is the fact that Twitter no longer feeds into the LinkedIn stream. The blue box that once told of many updates (including non-relevant ones from Twitter) now just produces actual relevant updates. For a lot of active LinkedIn-Twitter user who uses them together, they would have to make the extra effort of posting status updates on LinkedIn. On the other hands, some users are delighted by this new change. Some are of the opinion that the social network is used mostly by those looking for a new job and it is not the place to read tweets.

Simple and sweet

LinkedIn Product Manager Caroline Gaffney says in the LinkedIn blog that this is just the beginning of many more exciting, new features we plan to bring to the Homepage to offer more customization and functionality this year. The goal seems to be to be simple, and this design move is now a very popular concept for sites and mobile apps. If things go according to its redesign plan, LinkedIn may be looking at a flux of new users in the coming future.

+Allan Oguis would like to thank You The Designer for supporting this post. You The Designer is one of the leading brands in graphics and design inspirations. Add YouTheDesigner to your circles on Google Plus.