Connor Brooke
Linkedin is the premier business social network and to have a good profile, you need recommendations. But how?
Every business person needs a Linkedin profile – with a photo and recommendations. The photo is easy, but how do you go about getting recommendations? Most profiles that I’ve seen have only 2 or 3.
To see what an ideal profile should look like, check out the profile on Linkedin of Jeff Ogden, President of Find New Customers – who has over 40 recommendations from top B2B marketing experts. (This profile was also featured in the popular book for job-seekers, Get Back to Work Faster.)
I asked someone what she thought would be the best way to get more Linkedin recommendations. She replied “Ask for them?” I told her “No – that’s not the best way.“
The best way to get Linkedin recommendations is this:
Write Linkedin recommendations for others.
Gift-giving, without asking for anything in return, is a powerful way to engage people. This is why the business mantra at the B2B demand generation company, Find New Customers is “Always Be Helping.”
My advice to you is to go to Linkedin, find contacts you know and start writing recommendations for others. That will put you in good stead with many and win you numerous recommendations.
What do you think? We love comments and those who share our content on social networks.
This article was written for Business 2 Community by Connor Brooke.
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True. Scratch their back, good chance they will scratch yours. On the otherhand; when I see 40 recommendations on one profile, i dont know what to think of that. Human scale still applies. Dont overdo it. At the end it will get meaningless.
Thanks for the comment, Ronald. I also believe the quality of the recommendations matter. And it is ironic you mention 40, because that is about how many I have. http://www.linkedin.com/in/jeffreyogden