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        • Earn interest on Ethereum
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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Best Forex Signals
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
      • Best Meme Stocks
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      • Best NFT Stocks
      • Best Oil Stocks
      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
      • Most Undervalued Stocks
      • Company Stocks
      • Buy Adobe Stock
      • Buy Alibaba Stock
      • Buy Alphabet Stock
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      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DocuSign Stock
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Brokers CA
        • Best Forex Brokers IN
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        • Best Forex Signals
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        • High Leverage Brokers
        • Low Spread Forex Brokers
        • Trading Robots
        • Algorithmic Trading
        • Bitcode AI Review
        • BitiCodes Review
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    Digital & Social⟩LinkedIn

    How to Craft an Outstanding LinkedIn Profile as an Older Professional

    author imageWendy Marx Last updated: 9 August 2022
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    How to Craft an Outstanding LinkedIn Profile as an Older Professional

    Whether you’re an older professional eager to boost your personal brand or pivot to a new career or ready to try something new, LinkedIn can help you get there.

    But there’s one caveat — you need to be a powerful presence on LinkedIn. No dithering allowed.

    But first you need to have an enticing LinkedIn profile.

    Why invest time in your LinkedIn profile? Quite simply, because LinkedIn will open doors that other networks, and even your resume or CV, won’t. Let’s look at exactly how it does this.

    Psst…Stay tuned to the end of this post for a few exceptional examples of LinkedIn profiles of experienced professionals and what makes them special.

    How LinkedIn Opens Doors for You as an Older Professional

    The first — and maybe most important — reason I recommend LinkedIn to my clients is that 95% of job recruiters use the network to actively look for job candidates.

    That means that LinkedIn brings your audience (recruiters) to you. It’s a terrific opportunity to attract career opportunities. This, when added to your resume or CV strategy, can turbocharge your job search.

    Unlike other job search sites, LinkedIn paints a clearer and more complete picture of who you are professionally. Through recommendations and endorsements, recruiters see your accomplishments, backed up by people who know you and your level of expertise. You can’t get that elsewhere.

    LinkedIn’s publishing platform and posting options also give potential employers a glimpse into your knowledge and expertise.

    But, this depends on how you use LinkedIn. Do you fully use its many features? Is your LinkedIn profile set up for success?

    Let’s shift our focus onto strategic ways to use your LinkedIn profile to attract job recruiters and get the career you want.

    How to Create a LinkedIn Profile as an Older Professional

    1. Use a Recent Photo

    Even as small as it is, your profile picture is a key element of your LinkedIn profile. So make it count.

    If you can afford it, invest in a professionally-shot photo. If you can’t afford to, check with your local library or career center; sometimes they offer free professional photo shoots.

    Here are some guidelines for choosing the best photo:

    • Smile.
    • Dress professionally for your industry.
    • Use something recent — nothing from 20 years ago, no matter how good you looked. You’re being inauthentic and if someone meets you, you won’t look anything like your photo.
    • Avoid any distractions in the background.

    2. Write a Gripping Summary

    Spend some time on your LinkedIn summary. Even if you’r not a writer, you can still compose a compelling summary.

    The secret? Distinguish yourself by telling a story. Don’t have a dry recitation of past events. Rather, take readers on your career journey sharing your career history, experiences, and achievements. Hook them with a strong opening. Want inspiration? Here’s an example from an experienced creative director: “I love selling brands. I hate selling myself. So here’s six things about me and my work. In, out, nobody gets hurt.””

    And remember, this is an opportunity to showcase your skills and passion. It shows that you still have the enthusiasm, know how and drive that employers want.

    Your summary also is a great place to provide extra details about your career and fill in any blanks. Without mentioning dates, share your achievements, your experience, and what you hope to accomplish in the next chapter of your career journey. If there is anything that sheds more light on why someones should hire you as an older worker, include it.

    3. Add Your Contact Info

    Make it as easy as possible for recruiters and hiring managers to reach you. While many will use LinkedIn’s messaging system, some will prefer to contact you with a different method.

    Include your email address and phone number. While there’s a risk that some will use these for marketing purposes, the benefits outweigh the risk.

    4. Write in the First Person

    This is a small detail that often gets overlooked, but it can have a powerful effect on your readers. Writing in the first person (I, me, my) helps your summary feel more personal, conversational, and even contemporary.

    5. Use the Right Keywords

    Recruiters and hiring managers often use keywords to find relevant professionals on LinkedIn. Weave those keywords throughout your profile, including your job title and headings.

    How do you know which keywords to use?

    Peruse relevant job descriptions on LinkedIn to see what words are most often used — these are likely keywords that will be searched for to find the best job candidates. You can also search “Linkedin keywords + your industry” to find the most popular and relevant keywords for your profession.

    6. Make Connections

    Networking is a crucial part of what makes LinkedIn so powerful.

    Connect with everyone you know on LinkedIn. This might include past and present colleagues, employers, friends, family, and even old classmates.

    Don’t just simply connect but add value to your connections. Every week reach out to a few connections with an article you read or something else that made you think of the other person. Or suggest a “get in touch” call to see how you can help each other.

    If you want to grow your network further, engage with people on LinkedIn groups. You will get to know others well enough to add them to your connections.

    7. Showcase Your Skills

    Besides your career experience section, LinkedIn has a skills area where you can showcase skills relevant to the work you’re seeking. Others can also endorse you for your skills augmenting their value.

    Leave out the more mundane, basic skills like “email” or “computer” — most recruiters assume that you already have the basic skills, and drawing attention to such skills can lead them to question just how much you do know. Stick to the more relevant skills for your chosen career and get specific with the technology you know.

    If you’re stuck on what to list, look to others for inspiration. Ask friends and colleagues or skim over a few other relevant LinkedIn profiles to see what they’ve listed. Search through job listings to get an idea of what skills are required or preferred for candidates.

    8. Endorse and Recommend Others

    Endorsements and recommendations are currency on LinkedIn — a way to demonstrate your skill and expertise.

    But sometimes you need to make the first move. Look for those you know on the network and see what skills you can endorse on their profile. If it’s someone you know well, write a glowing recommendation.

    Many will no doubt return the favor. If it results in even a few recommendations and endorsements, it’s worth it.

    Also, don’t be bashful about asking for recommendations, especially if you’ve recently done a stellar job. Asking before your work gets old and while someone is still elated with what you’ve done is a slam dunk.

    9. Share Your Experience as an Older Professional

    Your experience section can be tricky as an older worker. While you don’t want to go too far back (no further than 15 or 20 years), you do want to feature the breadth and depth of your experience. Showcase the different industries where you’ve worked and the skills you’ve acquired.

    Highlight how you’ve built up your expertise and knowledge. Focus on accomplishments and importantly results, not just that you completed something. Anyone can do that. But only you can double a business’ revenues or whatever excellent results you achieved.

    All of this helps to enhance your experience, so it includes, not just quantity, but a lot of quality as well.

    10. Put Yourself Out There

    You’ve done it! You’ve set up your LinkedIn profile for success as an older professional. Is it time to sit back and wait for people to find you?

    Not at all.

    It’s time to be proactive.

    Don’t just wait for the right people to stumble upon your profile although optimizing it with the right keywords does help this happen. Instead, do some leg work to create the opportunities you want.

    Research jobs in your industry. Seek other relevant industry professionals with whom you can connect. Share content that showcases your industry knowledge and comment on other people’s posts. This get your name out there in front of people who might be interested in hiring you.

    Remember when you post to use hashtags. Hashtags are the # followed by a term such as careers or marketing. These help increase engagement and reach a larger audience.

    3 Exceptional Examples of LinkedIn Profiles by Older Professionals

    Bob Burg

    Bob Burg LinkedIn profile

    From the moment you look at Bob Burg’s header, you recognize he’s someone you want to know. From his popular Go-Giver series of books to his Go-Giver Success Alliance, he masterly explains what he’s about and his emphasis on giving value to others. His profile is written to be accessible. Notice how he organizes it by headings such as My Message and My Platform.

    His profile engages with a rich buffet of materials from videos and articles to an impassioned, well-thought-out summary with a call to action at the end. Along with his 105 recommendations and numerous endorsed skills, he’s also given 76 recommendations to others, demonstrating his core giving principle.

    Sandra Long

    Sandra Long LinkedIn profile

    Right from her smiling, professional photo and cover image of her published books, Sandra Long makes it clear that she is an experienced professional with impressive experience. Without specifically mentioning how old she is, she acknowledges her age as a positive within her summary by mentioning that she was “among the early women pioneers in field sales” and an early adopter of LinkedIn for sales research — positioning herself as a LinkedIn sales expert. She uses emojis in a fun way in her profile and gives you a sense of her personality. You want to get to know her.

    Hannah Morgan

    Hannah Morgan LinkedIn profile

    Right from her cover photo, Hannah Morgan shows off her biggest accomplishments — her expertise in the job search industry as well as her brand, Career Sherpa. Although she has all of these details front and center, she also strategically uses her About / Summary section to delve deeper into her passion for her job as well as details on what her role is. Her summary is engaging and with bullet headers making it easy to digest. Notice how she uses hyperlinked images on her current position enticing you to check it out. Although she has been in the workforce for three plus decades, she focuses on the relevant high points of her career.

    Don’t let being an “older professional” hold you back

    Remember, you have a lot to offer in any company. Don’t let people look down on the experience you have because of a silly number like age.

    I seriously believe that LinkedIn can be the stepping stone you need as an experienced professional to snag the career you want. It is free and if you use its key features your profile will be seen by the right people.

    When you know how to use it, your LinkedIn profile can be a major boost to you as an older professional. I hope these points and tips help you to forge ahead in your own job search and land the career that you want.

    Photo by Souvik Banerjee on Unsplash

    Read more: 13 Kickass LinkedIn Features You Can’t Afford to Miss

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      This article originally appeared on Thriving at 50 Plus and has been republished with permission.
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    author image

    Author: Wendy Marx

    Follow @wendymarx

    Wendy Marx is President of Thrivingat50+. As a personal branding and reinvention coach, she is sought after for her ability to help people get unstuck in their careers and become brands of distinction. Here articles have appeared in Fast Company, Entrepreneur, Forbes, New York Times, Advertising Age and other

    … View full profile ›


    More by this author:
    • Thought Leadership Marketing Primer: How to Ace Thought Leadership in 2022
    • Positioning Strategy 101: How to Develop Your Own Master Plan
    • How to Grow with Positioning and Messaging for Coaches and Consultants

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