It’s that time of year again: college seniors begin to realize how close they are to graduating, and the scramble for employment surges. It seems as though each year we hear how hard it is for graduates to find jobs. The economy has been sluggish about recovering and it does not look as though that will improve anytime soon. So, what should recent graduates do?

I always recommend building a LinkedIn profile. Now that you are entering the professional world, you should also graduate from using social media for fun, to using it for business (and be sure to clean up your Facebook account while you are at it!). LinkedIn offers you the opportunity to connect and build a network with professionals around the globe at all levels of seniority.

You have likely heard your experience is not as important as who you know! Take this wisdom to heart and get to know people! Join groups on LinkedIn that deal with your business AND social interests. Participate in discussions and start professional relationships. I know many people who have found work and business opportunities through their LinkedIn groups.

Also be sure to take advantage of your network. Run searches weekly, even daily, to see who might be able to help you. If you are going to apply for a job, see with whom you are connected to that might know someone at the company and ask for an introduction. Be sure that your profile clearly expresses your goals for the future, as well as your credentials, and speak with everyone you meet about what you are looking for.

Don’t leave out your volunteer experience. Skills gained while volunteering or working your way through college matter now more than ever.

I wish all you eager young professionals out there all success. Remember that with social media the world is literally at your fingertips. Thinking outside the box and using every resource available to you will reward you with success. For more help, visit Rock the World Book and visit the extras to download a free copy of Networking for Nerds, written for the college audience.