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        • Earn interest on Ethereum
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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Best Forex Signals
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
      • Best Meme Stocks
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      • Best NFT Stocks
      • Best Oil Stocks
      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
      • Most Undervalued Stocks
      • Company Stocks
      • Buy Adobe Stock
      • Buy Alibaba Stock
      • Buy Alphabet Stock
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      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DocuSign Stock
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Brokers CA
        • Best Forex Brokers IN
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        • Best Forex Signals
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        • High Leverage Brokers
        • Low Spread Forex Brokers
        • Trading Robots
        • Algorithmic Trading
        • Bitcode AI Review
        • BitiCodes Review
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    Digital & Social⟩LinkedIn

    How to Get Featured on LinkedIn Pulse

    author imageJay Leonard Last updated: 4 November 2015
    Twitter Facebook LinkedIn Flipboard 0

    Ever since LinkedIn began allowing members to publish original content on the world’s largest social media network for professionals, I’ve been searching for the secret to getting your posts exposed the largest possible audience.

    I think I might have found the answer living in South Africa.

    His name is Gericke Potgieter, and I think he may have cracked the code when it comes to getting featured on LinkedIn’s powerful Pulse news network.

    222

    Why Publishing on LinkedIn Matters So Much

    In case you didn’t know it, LinkedIn is now, in its own words, “the definitive professional publishing platform” worldwide.

    It makes sense if you think about it. With nearly 400 million professionals in more than 200 countries gathering in one place online, this was bound to happen. Long-known as a place to find and hire top talent, LinkedIn has expanded over the past decade to also incorporate online training programs, lead generation and sales opportunities and much more. So publishing long-form, informative content specific to a certain industry, business type or professional audience makes total sense for the platform.

    LinkedIn has done a smart job of balancing professional news partners like The New York Times and The Wall Street Journal with “influencers” like Richard Branson and Bill Gates to provide original content, along with opening up the entire blogging platform to all 400 million members.

    333

    LinkedIn Pulse and the South African Mystery Man

    Each of us now has the ability to publish our own blog posts on LinkedIn as often as we want, and LinkedIn then filters, sorts and collates our posts into specific “Channels” on its Pulse network.

    The real magic happens when your post is featured in one of the Pulse channels, because that opens up your content to get read, liked, shared and engaged with by hundreds of thousands – if not millions – of potential buyers or customers.

    That leads me back to the beginning of this post and this mystery man in South Africa – Gericke Potgieter.

    A self-confessed data and spreadsheet fanatic, Potgieter begin toying with LinkedIn’s publishing tool several months ago. He became determined to figure out how LinkedIn sorted through millions of member posts to figure out which ones to feature on its Pulse channels.

    Potgieter and his team spent a month analyzing more than 500 top-performing LinkedIn posts across nearly 50 different Pulse channels.

    The result was his book, “How to Feature on LinkedIn Pulse,” and you can get it on Amazon.com.

    It’s a great read for many reasons – first and foremost, the findings and tips on how to get featured on LinkedIn Pulse are outstanding. A secondary and pleasant surprise to me was all the practical, solid marketing advice Potgieter packed into the book as well.

    Intrigued, I tracked him down and interviewed him for an upcoming episode of my LinkedIn Riches Podcast:

    555

    And while I can’t transcribe that entire conversation in this space, I do want to spend the rest of this post giving you some of Potgieter’s best tips on how to get your posts featured on LinkedIn.

    LinkedIn Tip 1: Keywords Conquer All

    LinkedIn has almost 50 different channels on its Pulse network, so your first order of business is to figure out which channel (or channels) you want to try and feature your work on. The channels range from “Technology” to “Sales Strategies” to “Green Business” to “Professional Women” to “Healthcare” and many, many more.

    Spend some time on the channels you want to get featured on. Notice the keyword trends you see in the various post titles, headings and other areas.

    According to Potgieter, LinkedIn uses a specific algorithm to identify keywords, tags and related keyword or tag “clouds” to sort and send posts into specific Pulse channels.

    For example, I studied the “Sales Strategies” channel and noticed that the main keywords were “Sales” and “Strategies,” of course, but also the “cloud” tags and keywords I saw over and over again included words like “salespeople,” “selling,” “buying,” “outbound,” “inbound,” “calls,” “buyers,” “funnel,” “relationships,” “leads,” “referrals,” and more.

    See how it works? I now know that my best chance to get featured on the “Sales Strategies” channel starts with using those main keywords in the title of my blog, and then using other keywords from the “cloud” throughout my post, especially in section headings and the body of my content.

    Note: According to Potgieter’s research, keyword density (how often you put the keywords into your post) does not matter nearly as much as the quality of keywords you use.

    Also, it’s important, he notes, to remember you’re writing for two different audiences on LinkedIn. One is the actual algorithm that sorts and judges where to send posts and whether or not to feature them on channels.

    The second (and more important audience) is the actual professionals who will read your post. Make sure you aren’t so obsessed with plugging in keywords and tags that you fail to deliver compelling, quality content that is valuable and useful to your target audience. (Especially because LinkedIn posts are one of the best sources for warm leads that you’ll find on the entire platform!)

    LinkedIn Tip 2: Audience Interaction Matters

    One of the other trends Potgieter noticed was that the more audience engagement – views, likes, comments, shares, etc. – a post receives, especially early on, the more likely it is to get picked up and featured on the Pulse channels.

    So once you hit “publish” on a new piece of content, your work has just begun! You now need to drive traffic to the post. Use your email list, other social networks and LinkedIn itself (through your personal news feed, LinkedIn Groups, Company Pages, messages to your contacts, etc.) to let people know about your new post and invite them to check it out.

    The quicker you can create what Potgieter calls “velocity” with your post in terms of audience engagement, the better odds you have of LinkedIn taking notice and moving into a featured spot on a Pulse channel.

    777

    LinkedIn Tip 3: Odds and Ends

    Some other “strange but true” findings from Potgieter’s research and book include:

    • For some reason if you use 8 photos (and it is exactly 8!) in your post it can fare better than others.
    • Adding videos or multimedia content seemed to hurt some posts in terms of ranking and trending on Pulse.
    • Negative and overly emotional-sounding titles didn’t seem to work as well. (“Why I HATE Cold Calls” vs. “Why Cold Calls Are No Longer Effective”)
    • Numbers in titles also didn’t work as well. (“3 Reasons NOT to Use Numbers on your Next LinkedIn Headline!” vs. “Why You Should Avoid Numbers With LinkedIn Headlines”)

    There are other “oddities” like this sprinkled through Potgieter’s research, but there is an important caveat attached: LinkedIn is very secretive about its algorithm and analytics, so test everything you try!

    For example, I have seen posts with numbers in the title on some LinkedIn Pulse channels. Maybe those are the exception, but either way, don’t get too hung up on or trapped into absolute thinking on these findings.

    Rather, tinker and experiment and use common sense.

    For example, yes, you need keywords in your headline, but if it’s a boring headline, nobody will read your post to begin with … even if it does get pushed into a featured spot on a Pulse channel.

    So, like anything, you need to blend, good, common-sense marketing skills with the raw data Potgieter provided via his exhaustive study of LinkedIn Pulse.

    Start Publishing on LinkedIn Pulse … Or Else!

    With all that in mind, the bottom line remains the same: You need to be publishing on LinkedIn as often as you can.

    If nothing else, you’re going to find that publishing original, quality content aimed your ideal customer or buyer is going to bring you scores of fresh, hot leads every time you hit “publish,” assuming you’ve followed some best practices for crafting a killer post on LinkedIn.

    So there you have it … check out Gericke Potgieter’s book and then get publishing ASAP! 

    Want More Sales Strategies Tips Like This?

    Download my free eBook “8 Secrets to Selling More on LinkedIn.”

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      This article was written for Business 2 Community by Jay Leonard.
    Learn how to publish your content on B2C


    author image

    Author: Jay Leonard

    Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

    … View full profile ›


    More by this author:
    • Cameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs Stolen
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