If your customers use LinkedIn (Which I’m sure they do) then you should have a LinkedIn company page. As a B2B marketer having a polished company page can make you stand out from the rest of the companies you’re up against, it also gives your customers a place to engage with your brand. It helps that they are already spending their time in LinkedIn too.

We’ve already found that generating leads in Facebook is possible but that having a great page in LinkedIn could be a game-changer for your company.

I collected some great resources and wanted to share:

58 Social Media Tips for Content Marketing from Content Marketing Institute

How to Use LinkedIn Company Pages & Groups from HubSpot All-in-one Marketing Software

Best LinkedIn Company Pages of 2012 from LinkedIn

Here is an excellent infographic that shows the dimensions of LinkedIn Company Pages

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