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    • Best Cryptos
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      • Best Crypto Winter Tokens
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      • Best Future Cryptocurrency
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      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Long Term Investments
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      • How to Spend Bitcoin
      • How to Spend Ethereum
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      • Earn Free Crypto
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        • Earn Free Bitcoin
        • Make Money With Crypto
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        • Aqru Review
        • Best Staking Coins
        • Crypto Interest Accounts
        • Crypto Lending Platforms
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        • Crypto Savings Accounts
        • Crypto Staking
        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
        • Best DeFi Interest Rates
        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
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      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
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      • Best NFT Giveaways
      • Best NFT Lawyers
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      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
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      • PolygonPunks NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
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      • NFT Launchpad
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      • OpenSea
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  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy Adobe Stock
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      • Buy DWAC Stock
      • Buy eBay Stock
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      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Medifast Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
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      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
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      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
      • Islamic Brokers
      • Low Margin Rate Brokers
      • Paper Trading Platforms
      • XTB Review
    • Best Forex Brokers
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      • Best Forex Signals
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      • Best Scalping Brokers
      • High Leverage Brokers
      • Low Spread Forex Brokers
    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
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      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
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      • Teslacoin Review
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      • 7Tesler Review
    • Bitcoin Robots
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      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
      • British Bitcoin Profit
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Crypto Exchanges UAE
      • Crypto Exchanges UK
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      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
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        • Best Forex Brokers IN
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        • Best Forex Signals
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    Digital & Social⟩LinkedIn

    Becoming a LinkedIn Rockstar: An Interview With Lori Ruff, The LinkedIn Diva

    author imageJay Leonard Last updated: 18 June 2012
    Twitter Facebook LinkedIn Flipboard 4

    LinkedIn is undoubtedly one of the most important platforms on which to have an established presence. Yet, for so many people, they see it as a platform that’s only for jobseekers or strictly for networking. The truth is that LinkedIn is much more versatile than that, and you’d be hard-pressed to find someone who understands that as well as Lori Ruff does.

    Lori Ruff, The LinkedIn Diva™, as she is known, is a Forbes Top 25 International Social Media Power Influencer, # 3 Woman on LinkedIn, an Author and Blogger. A sassy, saucy, businesswoman, she is a recognized thought leader on executable social networking strategy. She evangelizes Relationship Driven Business Development via LinkedIn and Social Media.

    Lori was kind enough to talk to us a bit about LinkedIn and share some tips and best practices. I don’t know about you, but this interview has definitely encouraged me to step up my LinkedIn game!

    The Interview

    A lot of people believe that LinkedIn is only a place to establish your presence if you’re a job seeker. How do you help people with the mindset that LinkedIn isn’t for them see its value?

    I explain that there are many other relationships being formed on LinkedIn. People find more than a job or a candidate. Just as in any other professional environment, people find: business deals, partners, vendors, and customers, even friends (and I name some of the people I’ve met where the relationships are about more than business). There’s a great exchange of knowledge, advice and even mentoring happening on LinkedIn. It’s a vibrant and active community that provides diverse value for millions of people.

    When did you really begin to see the value that LinkedIn holds beyond networking? So, for example, when did you begin to realize its potential for things like lead generation and so forth?

    As soon as I joined LinkedIn in 2005, I realized how powerful it was as an online resume. It wasn’t until the following year, after life-threatening injuries from a motorcycle accident caused me to be out of the professional community for close to 18 months, that I turned to LinkedIn to help me rediscover who the new players in my region were. That’s when I started to find and engage people in other states, even other countries. I quickly realized that I could expand my horizons, using LinkedIn to turn my regional efforts into national, continental, and even global success. Within weeks, I was booking business from Halifax, Nova Scotia to Waco, Texas, to Monterrey, Mexico and then I set my sights on Denver. That’s when I found Mike O’Neil, the original LinkedIn trainer and my new partner.

    At Content Equals Money, we believe that content marketing at the Fortune 500 level is essentially the same for small businesses. The money aspect will differ, but the practices are all the same. Would you say this is also true for LinkedIn? Can small businesses make use of LinkedIn the same way that larger companies can?

    More than the money differs. The access to a team often is the tipping point for small businesses that makes them feel unable to take advantage. Still, there are things small business can do more effectively: for example, they can be more responsive and timely in their communications and posts. Where they need to mimic large companies is in the areas of planning, strategy and policy.

    A big opportunity for small business is the availability of affordable help. There are a growing number of people who are now, or looking to soon, offer social media marketing and management services for small business. There are even companies such as Splash Media who not only offer those services for SMB companies, but they also offer Splash Media U to offer affordable training to individuals who want to do the same.

    Along those same lines, how do you help small businesses think bigger?

    A great way to think bigger is to think outside of the box of your own four walls. One fabulous side effect of social media and the related technological improvements is the ability to literally create a virtual team. At Integrated Alliances, we have two people inside our four walls. The remainder of our team, which floats between 8 and 12 depending on our immediate needs, is handled by a virtual team, all independent professionals who work under our direction. When they are not working with us, they have other clients.

    A side benefit of that for them is that, as they work for each client, they gain more knowledge and learn more skills that they can use to enhance their work for others. So instead of employees and the traditional expense and management, we have a flexible team of professionals as invested in our success as we are.

    Any Dos and Don’ts you can give us when it comes to small business versus large business on LinkedIn?

      • When creating your company page, don’t indicate you are a sole proprietor. That is the only option that adds “(Self-Employed)” beside your company name on your profile. It’s better to indicate 2-10 employees and not lose respect just because you are independent.
      • Don’t tell your employees “you MUST do these things to your profile.” It is better to recommend text or strategies, i.e., provide a template they can work from to improve their profile overall. You can include text that they can copy/paste OR modify as they see fit.
      • Do ask your staff to follow your Company Page and to ask others to follow your Company Page as well. It’s a great idea to remind staff to ask clients for a product or service recommendation
      • We have a video of “Top Ten LinkedIn Fallacies”

    One of the things I’ve heard you advise before is that it’s really important to write your LinkedIn profile for the kind of client that you’re hoping to find. This is really good advice that I think people overlook a lot of the time, and it holds true for those seeking employment, as well. Can you give us some insight or tips on how you coach businesses and individuals through this process?

    I start with this question: If your perfect client or employer or partner were standing in front of you right now reaching out to shake your hand, what would you say to them? How would the conversation go? What would they ask… for example, “What are you passionate about?” or “What led you to what you are doing now?”

    When you ignore the rest of the universe and focus on one person—it is so much easier to introduce yourself to that one person—you’ll find that more people than you ever imagined will read your profile and respond. So, write your profile in the first person, in a conversational tone, and invite the person reading to reach out… end with a call to action and include the reason and best way to contact you.

    When you compare it to sites like Facebook, Twitter, YouTube, and Pinterest, LinkedIn has been around longer than any of those sites, having been launched in 2003. Where do you think is the future of LinkedIn? How do you see the site growing and evolving over the next few years?

    I think it has been around longer and will sustain its growth and importance because LinkedIn was built to be a professional networking site. It has always been a place where people could share their strategic relationships and find support from their peers. LinkedIn continues to expand, understanding that businesses are made up of individuals who group themselves together into organizations, but who never lose sight of their own individualism.

    So, they need to cater to individuals, yet they need to and are providing a voice and a platform for companies as well. More importantly, LinkedIn provides ways for professionals to connect on a human level. Sure, in business we care about business; but we also care about working with people we know, like and trust. People who share common interests and causes and accomplishments are able to share professional life stories as human beings who have a need greater than just to find a job or make a sale. We also love the cars we drive, the music we listen to, the hobbies and sports and past times we enjoy.

    We care about the latest news and keeping abreast of trends. LinkedIn is doing a great job of giving us points of connection to create and strengthen relationships, to enrich our daily experience, and enhance professional opportunities. I believe that is why the IPO went so well and why the company and the platform continue to do well. I see more engagement, education and development being fostered through new products and resources via LinkedIn, whether it is a growth of their platform or user generated.


    There are so many people who go on LinkedIn, fill out a profile, join groups, and add people to their networks, but they don’t really engage or interact. They often cite a lack of time for this. What do you suggest to those who believe they don’t have time for another social media site?

    If you are in business, any business, it’s a good idea to make a little time for LinkedIn. I read recently that 39% of the business that happened because of LinkedIn was B2C. We all tend to think of LinkedIn as a site for job seekers, or for B2B or for… fill in the blank. It really is a platform that empowers business; any business.

    We’ve interviewed musicians on our radio show “Rock The World with LinkedIn” (http:www.rocktheworldradio.com) as well as start-up tycoons and everyday professionals making a splash with social media and particularly with LinkedIn. One gentleman sourced his entire album – from musicians to producers to studio – through LinkedIn.

    LinkedIn is the platform of movers and shakers. If you’re out there and doing nothing, that is a reflection (whether you like it or not) or how seriously you take your work. It’s better to not be on LinkedIn than to be there bare.

    In our training lesson “Setting a Daily Routine” we recommend sales professionals spend 15-20 minutes each day on routine tasks like checking their inbox, accepting invitations and sending thank you’s, engaging in a couple of groups, scanning their homepage (to like or comment on updates from their network) and connecting to a couple of people that they know. Even if someone does 15-20 minutes two or three times a week, they’ll see a difference. For active lead generation campaigns, we recommend a process that takes 30-60 minutes a day but results in a fuller funnel than any other single activity.


    What are a few practical tips that you would suggest to help any business owner who is just starting out with LinkedIn?

    Our time-tested methodology says: Plan, build your profile, build your network, use the tools (search and engage), and get down to business. It’s the most important wisdom we can impart; it is even on the welcome page of our complimentary training and resource site http://RockLinkedIn.com.

    The next thing I would say it on that build you profile part, you really want to spend the effort to get your profile spiffin’ up front. You don’t go to a networking event half-dressed and without business cards. Don’t do it on LinkedIn. As soon as you start to build your network and engage, people will naturally look at your profile. First impressions… you can’t get them back.


    Did I miss anything? What do you want people to know about LinkedIn that we maybe didn’t cover here?

    You hear people talk about authenticity. It really does make a difference. Don’t try to be someone you’re not. Be yourself and put your best foot forward. You take a chance when you represent yourself as who you are that someone might not like you. But there are plenty of others who will love you instead. There are almost 190 million people on LinkedIn now. There are surely a few who will be interested in working with you.

    The cool thing is that you can do this before you hang out your shingle on LinkedIn. Write your profile in a word processor and ask trusted friends and peers for honest critique. Don’t you wish you could live real life in an environment where you get to proofread your words and backspace if you didn’t get it right the first time?

    This is, for the most part, a safe environment. People are here to get business done. They understand the environment. Don’t try to sell. Rather provide value first and the people who want what you have will ask you to buy.

    Thank you, Lori!

    To connect with Lori Ruff, visit LoriIsOnline.

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      This article originally appeared on Content Equals Money and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Jay Leonard

    Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

    … View full profile ›


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      Discuss This Article

    Show Comments (4)
    Add a Comment
    • Tamara Vuorinen says:
      June 19, 2012 at 9:47 am

      I usually read daily articles on social media sites.This article is the best I’ve ever read about LinkedIn. She really is LinkedIn star.

      Reply
      • Renee DeCoskey says:
        June 25, 2012 at 5:14 am

        Hi Tamara,

        Thank you so much for the comment! Lori has great advice and I’m glad that you found the post useful!

        Reply
    • Marc Ensign says:
      June 21, 2012 at 10:22 am

      Hi Renee! I alllllmost didn’t read this because of the title. Being a “rockstar” anything (except just a rockstar) is so over done I think it kind of discounts an otherwise great interview! I actually wrote an article on that a week or so ago which is why it’s fresh in my mind I guess!

      http://www.marcensign.com/stop-calling-yourself-a-guru-jedi-rock-star-and-ninja-unless-you-are-a-guru-jedi-rock-star-or-ninja/

      Anyway, nice work! I know…it sounds like a backhanded compliment. Sorry about that.

      Reply
      • Renee DeCoskey says:
        June 25, 2012 at 5:16 am

        Hi Marc,

        No worries — I totally get what you mean :) I’m typically VERY reluctant to use the word rock star, ninja, guru, etc., but this was one case where I think it probably most applied, at least in the sense that Lori completely *rocks* LinkedIn. Thank you for the comment and for sharing your post — I’ll give it a look!

        Reply

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