What tips do you have for running a successful LinkedIn group for your customers?
1. Seek Outside Involvement
Check out other similar LinkedIn groups and see if you can get some of the professionals participating in them to join yours. Your groupwill gain credibility, and some of those experts’ followers might join in as well. – Andrew Schrage, Money Crashers Personal Finance
2. Ask Quick-Answer Questions
One of the best ways to engage group members is to ask simple, direct questions that are easy for people to answer in a sentence or two (or even a word or phrase). While it’s great to have lengthy, weighty discussions taking place in your group, many members will enjoy the chance to write and read shorter-form content that is relevant to them. – Lindsey Pollak, Millennial Workplace Expert
3. Set Clear Value Expectations
Set clear value expectations in your group name and description. Maintain the value by moderating and deleting spam. If a customer inyour LinkedIn group posts a product or service that’s useful and relevant to members, allow it. Just don’t allow irrelevant promotions. Recruit active members from other groups in the industry. Finally, reward your active contributors with higher status in the group and even moderator privileges. – Joshua Lee, StandOut Authority
4. Provide Value
The more value you provide, the more customers will like/share your content, and the more customers will join your group. Rinse and repeat. – Josh Weiss, Bluegala
5. Offer Useful Tips
LinkedIn groups are especially important if you have B2B customers. Offer them useful tips for getting more use out of your product or service. Not only will it keep them engaged, but it will improve their overall experience, thus making it more likely they will stick around as a customer for a long time. – Andy Karuza, Brandbuddee
6. Moderate Actively
Regardless of whether your group is open or closed, it is very important to have someone moderate discussions, promotions and comments daily. Nothing is worse than constant self-promotion in a group seeking meaningful discussions. Assign each submission correctly and your group members will thank you! – Wilson Owens, Royalty Exchange