LinkedIn Secondary Profiles Louisa Chan

This is not a new flag. No.

But it does attempt to show diversity being embraced.

Relationships are formed when there’s connection.

That happens when we try to enter each other’s world.

In the last post, I discussed how LinkedIn allow the use of secondary profiles in 24 different major languages. I’ve had great feedback but 2 common questions surfaced and I’ll address those here.

A quick recap

We saw that to connect with your online audience (or web visitors) at a deeper level, you need to demonstrate that you can identify with them. One way to do that is to connect using their language.

Literally, use their native language and not just the terms and phrases that they use.

To that that, you make use of secondary LinkedIn profiles. If you are multi-lingual this feature works wonders.

Question 1: But what if you are not ready to learn another language?

No worries. You can always make use of LinkedIn’s a media rich platform.

Showcase publications and visually attractive presentations, infographs and YouTube videos on your home page. And connect through these faculties.

LinkedIn accepts photos, images, presentations, and videos at the section level so lots of room for you to work with.

1. Use multi-media in the LinkedIn’s ecosystem

Executives and professions are used to consuming information in the form of presentation slides and white papers. Use these to enhance interaction and engagement.

This is their “language”.

Slideshare is part of the LinkedIn eco-system now. The next time you upload a deck of slides to Slideshare, consider including that onto your LinkedIn profile.

This is an example of a presentation uploaded to

LinkedIn Publishing: Why You Should Be On The Platform

Incidentally, publishing long form articles on LinkedIn is another powerful tip that has been discussed in this post so I won’t repeat it here.

Re-organizing blog posts into the presentation mode suits executives on LinkedIn. Increasingly, inforgraphs are used more widely and you can now upload those to Slideshare as well, together with videos and pdfs.

2. Project your online presence with authenticity

If you choose not to use visuals, which will put you at a great disadvantage, there’s still the universal language of authentic care.

Can sincerity and a genuine concern for your visitors shine through your online presence? I think so.

You can pretty much tell the profiles you want to avoid from the ones you are open to explore in a split second.

The key is authenticity. Be real.

That includes not exaggerating or being vague in your profile write up and using your photo, one that visibly shows your face.

I don’t see how being vague and using the company’s building as a profile picture would help. People don’t connect with buildings.

The LinkedIn profile is your online presence. It needs to be you, the real deal. If you want to feature your company, there’s the LinkedIn company page.

But the profile is for the face behind the brand.

If web visitors can’t sense the genuineness of the profile account giving them genuine information about who you are, what you do and how you can help, they are not going to connect – even if you have the secondary profile set up.

Present accurate and helpful information on your profile and attract real engagement. Authenticity is not mysterious.

Question 2: I don’t know how to use the secondary LinkedIn profile

This video shows how to use LinkedIn in your preferred language. It also shows you how to view a profile in its secondary language.

Watch it till the end and give it a like and share it with someone who will benefit from knowing this.

If you want to know more about the secondary LinkedIn profile, this post discussed it in more details.

If you have any more questions just leave them in the comment section below or on YouTube.