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        • Earn interest on Ethereum
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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Best Forex Signals
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
      • Best Meme Stocks
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      • Best NFT Stocks
      • Best Oil Stocks
      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
      • Most Undervalued Stocks
      • Company Stocks
      • Buy Adobe Stock
      • Buy Alibaba Stock
      • Buy Alphabet Stock
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      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DocuSign Stock
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Brokers CA
        • Best Forex Brokers IN
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        • Best Forex Signals
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        • High Leverage Brokers
        • Low Spread Forex Brokers
        • Trading Robots
        • Algorithmic Trading
        • Bitcode AI Review
        • BitiCodes Review
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    Digital & Social⟩Leadership

    Thought Leadership Marketing Primer: How to Ace Thought Leadership in 2022

    author imageWendy Marx Last updated: 11 January 2022
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    thought leadership marketing

    There are many strategies you can use to establish your brand. You might promote your consulting business on social media. Perhaps you’re a coach who is winning at your email strategy. But I want to talk to you about one strategy that combines all of these into one powerful punch: thought leadership marketing.

    First, we’re going to talk about what thought leadership is and why you should care about it. Then, we’ll look at several tactics that will help your thought leadership marketing strategy.

    What is Thought Leadership?

    Thought leadership is a term that has been around for nearly 30 years. It describes someone who has a deep understanding of his or industry and customers. This translates into original ideas, new insights, and valuable points of view. Because of this expertise, peers, customers, and other industry experts all tune in when a thought leader speaks, shares on social media or communicates in another forum.

    But this is not a title that you can just slap on your LinkedIn profile and be done with it. You have to earn it. And wait for someone else to label you as a thought leader — it will mean a lot more that way!

    Don’t expect to become a thought leader within a couple of months. This is a powerful title that can take time to cultivate.

    Now, this may like a tall order to fill, but don’t let these details intimidate you. You don’t have to be the founder of a billion-dollar company to become a thought leader.

    And it might not be as far off as you think.

    If you’re a coach or consultant or other small business owner, you already use your knowledge and expertise daily. You’ve become the person that your clients turn to for answers. Thought leadership is simply expanding that circle of influence. As long as you have the time to invest in developing your personal brand and connecting with others, thought leadership is within your reach.

    Why Should You Care About It?

    The answer is simple: Because it’s valuable.

    The value of thought leadership is in the competitive edge that it gives you. Thought leadership places you front and center in your client’s mind, generates more sales leads, and gives you that extra power you need to close deals.

    Not convinced? Check out a couple of statistics on thought leadership

    • In one global survey from 2020, 91% of senior executives cited thought leadership as either a critical or important factor in their decision making.
    • According to the 2020 Edelman-LinkedIn Thought Leadership Study, 88% of decision-makers said that thought leadership enhanced their view of a brand.

    And in the same Edelman-LinkedIn study, only 17% of respondents said that the thought leadership content they consumed was very good or excellent.

    What does this mean for you?

    While people are looking for thought leadership content, many are not finding the caliber of thought leadership that they want.

    That’s where you come in.

    People are hungry for thought leadership in marketing and other industries — they want to learn from and follow someone. So how can you position your consulting or coaching or other small business to meet this demand? Let’s discuss some specific thought leadership marketing tactics that will get you there.

    Thought Leadership Marketing Tactics That You Can Start Using Today

    1. Nail Down Your Personal Brand

    Your personal brand is made up of many moving parts — how you dress, how you speak and write, your personality, your education and background, and much more.

    But your personal brand should revolve around one central quality: authenticity.

    Be yourself. Don’t try to imitate what others are doing in content or on social media. Take a good look at yourself and decide what your values are, how you want to communicate with your audience, and how you want others to see you.

    A personal brand can take many forms. But at the end of the day, the more you are true to yourself, the more your audience will sense that and trust you.

    2. Create Content Around a Central Theme

    Content is an essential building block of thought leadership. After all, it’s a great way to provide proof of your thought leadership and attract others to your expertise.

    This content can come in many forms. You might write blogs, create videos, record a podcast, or choose another content format that you think your audience would consume.

    Whatever format you choose, build it around a central theme. Choose something you’re passionate about, know well, and are equipped to address. This will help ensure your content is engaging and stand out.

    Later, you might expand to include other themes. But start small at first. This will keep your audience’s attention focused on you.

    3. Distribute Your Content

    Once you’ve created content, it’s time to get it in front of the right eyes.

    Social media is often the first line of communication with your audience. So post your content there. It might be a blog post, a link to view your latest video, or an announcement that your podcast is live. Don’t forget to include hashtags, which can help people find your content organically.

    You can also post your content to industry-related groups on social media that you think will appreciate it.

    For an especially in-depth piece of content, you might even consider paying to boost that content to reach people outside of your immediate audience.

    Apart from social media, there are many other ways you can distribute your content. For instance, you could…

    • Include it as part of your email newsletter.
    • Add it to your email signature.
    • Submit it to an industry trade publication or website.

    Whatever your method, distribution needs to be part of your overall thought leadership strategy.

    4. Make Connections

    A leader needs followers. To get followers, you will need to start engaging with people outside of your company.

    Use industry events to meet people and chat with them. If you’re a speaker at an event, this gives you an even greater opportunity to connect. At the end of your speech, you can invite people to follow you on social media and ask any questions they had about your speech there. When people reach out on social media with comments and questions, be warm, friendly, and engaging. You never know what impact even one follower could have on your strategy.

    Social media in itself is another great place to connect with people. Join groups on Facebook and LinkedIn to participate in industry conversations. The more people see your name and the expertise behind it, the greater the chance they will follow you.

    This all helps you to grow a loyal audience that will boost your thought leadership strategy.

    5. Take It Slow and Steady

    Finally, remember that respect and trust aren’t won overnight.

    You can’t just blast out your message on your blog and social media for a week and expect results. Thought leadership is the result of consistent quality over a long period of time.

    So prepare yourself to put in the work over the long term.

    A content calendar can be a great way to keep you focused on your thought leadership goals. Plan out what content you want to create and how you’re going to distribute it. Make it part of your regular workload — not something extra that can be pushed aside.

    Consistently being there day after day, creating content and engaging with your audience, is at the core of thought leadership.

    Concluding Thoughts About Thought Leadership Marketing

    As we’ve discussed, thought leadership requires work. But it’s a strategy worth every penny when you finally get there.

    Don’t let the hard work scare you off from making an investment in yourself that will last for years, even decades, to come.

    I hope these tactics help you to nail your own strategy and start on your own journey toward thought leadership.

    Photo by Alexander Mils on Unsplash

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      This article originally appeared on Thriving at 50 Plus and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Wendy Marx

    Follow @wendymarx

    Wendy Marx is President of Thrivingat50+. As a personal branding and reinvention coach, she is sought after for her ability to help people get unstuck in their careers and become brands of distinction. Here articles have appeared in Fast Company, Entrepreneur, Forbes, New York Times, Advertising Age and other

    … View full profile ›


    More by this author:
    • Positioning Strategy 101: How to Develop Your Own Master Plan
    • How to Grow with Positioning and Messaging for Coaches and Consultants
    • Personal Branding for Consultants: 8 Tips for Success

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